Make Better Decisions <br>With the “Thoughtful Pause”
The seed of the idea for this post came from my own reflections about the early days of my legal career. November 1 holds significance for me because it’s about […]
3 Big Misconceptions About Personal Branding for Lawyers
What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]
In the Rapidly Changing Legal Market, <br>Same is Not a Strategy
Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach […]
Are You Hitting Content <br>Marketing Home Runs?
A Changing Playing Field is Changing the Way You Must Think About Content Marketing Chances are your firm website has a blog or resource section where articles are posted. In […]
Five Ways to Romance Your Clients
Like any relationship, an attorney/client relationship can get into a rut. The excitement of the chase leads to elation when the new client is landed, followed by a period marked […]
Overcoming the “Full Service Syndrome”
Overcoming the “Full Service Syndrome” “Tell me about your firm?” is an easy question. “Tell me what makes your firm different?” is more challenging. “Tell me what makes your firm […]
The Write Stuff: 5 Steps to Build <br>Your Reputation Through Your Writing
Content marketing is a great way to build business and burnish reputation. This is especially true for professionals that sell their knowledge, such as lawyers. That’s because experts write. They […]
Pursuing Your Passion: <br>From Lawyer to Entrepreneur
I am living the dream of many practicing lawyers. I left Big Law, founded a successful company, and ten years later get to go to work every day with great […]