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Dan Jaffe

Dan Jaffe is an attorney, and is the CEO of LawLytics, a technology company that provides advanced marketing services to lawyers. Dan built and sold two successful law practices over 10 years before going into technology full-time. He has tried more than 100 cases to verdict, and enjoys teaching lawyers how to build their law practices into appreciating assets using the internet.

Social Media Advertising 101

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Social media can be an important part of your law firm’s marketing strategy. But to be part of your marketing strategy, you need to approach social media strategically, too. We […]

Why PPC & Legal Directories <br>Can Be A Conflict Of Interest For <br>Legal Marketing Companies

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When it comes to our own practices, we lawyers tend to be vigilant about avoiding cases with conflicts of interest. When it comes to marketing our law firms, some lawyers […]

How Lawyers Can Successfully <br>Compete With LegalZoom

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There are a number of companies that, with the help of the internet, are shifting the balance of power in the legal services industry away from attorneys in the name […]

How to Choose The Right <br>Stock Photography For Your Website

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Content isn’t the only thing that makes a web page effective. Images are in part responsible for the persuasiveness of a web page. There are thousands of stock photos available […]

Why Attorneys Absolutely Need <br>Responsive Websites for their Practice

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Responsive design really exploded in 2013. But it wasn’t a here today, gone tomorrow trend: it’s here to stay, and it’s important for attorney websites. Responsive design has been the […]

3 Ways To Avoid Relegating <br>Your Voice On The Web

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As professional service providers, it shouldn’t come as a shock to lawyers that the revenue your law firm generates starts and stops with you. But it can be tough to […]

Does Your Law Firm Need Multiple Websites? 

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I love how passionate we attorneys are. We bring enthusiasm into everything we do, and that includes marketing. I’ve previously discussed whether attorneys benefit from purchasing “.law” domains for their […]

What To Do When SEO Problems Sink Your Law Firm’s Website

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Imagine the following situation: You’re an attorney who’s spent tens of thousands of dollars investing in a law firm website. You’ve changed SEO companies several times in the past five […]

What Kind Of Lawyer Are You? 5 Questions To Ask Yourself Before Spending Marketing Dollars

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Many attorneys wonder about the best thing they can do for their marketing – and there’s no shortage of suggestions for what lawyers can buy or do to help support […]

Should Lawyers Care About Online Directories?

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The next time a potential client wants to read law firm reviews, they may go to Facebook to do it. The company has been quiet about it, but last month, […]

New Year’s Resolution: <br>30 Days Of Legal Blogging

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Blogging is valuable for your law firm. Just how valuable is it? HubSpot recently published a study indicating companies that published sixteen or more blog posts monthly received three and […]

Keyword Research: <br>3 Reasons Why Lawyers Don’t Need It

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With 2016 just around the corner, some lawyers may be making a New Year’s resolution to take control of their law firm’s presence on the web. Part of taking control […]

4 Essential Steps to<br> Keep Your Law Firm Relevant

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If you’ve been reading the news lately, things haven’t been looking up for law students. Job prospects aren’t great, and neither is the pay, which makes the thought of paying […]

5 Tips For Law Firm Websites <br>That Get Results

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Being detail oriented can be a good thing. Paying attention to details can help you meet deadlines, catch errors in documents, and can help you follow through when you’ve got […]

Content Planning: How 15 Minutes <br>Can Boost Your Business

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If you have an attractive website, you won’t generate the kind of business you’re looking for without great content. From a marketing perspective, lawyers who think content is meaningless are […]

First Impressions: The Importance of Responsive Design

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“Don’t judge a book by its cover.” We hear it all the time. We’re often told not to presume the value of something based on its outward appearance. It’s a […]

Are Ghostwritten Blog Posts Really Ethical?

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To build a successful law firm website, you need lots of high quality content that engages your potential clients and referral sources. The content must do more than advertise, it […]

Is Your Law Firm’s Domain Name in Danger?

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Lawyers, your law firm’s domain name is a valuable asset. And it’s worth protecting. Why does it need to be protected? Because there are predators who can and will steal […]