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Dan Jaffe

Dan Jaffe is an attorney, and is the CEO of LawLytics, a technology company that provides advanced marketing services to lawyers. Dan built and sold two successful law practices over 10 years before going into technology full-time. He has tried more than 100 cases to verdict, and enjoys teaching lawyers how to build their law practices into appreciating assets using the internet.

Social Media Advertising 101

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Social media can be an important part of your law firm’s marketing strategy. But to be part of your marketing strategy, you need to approach social media strategically, too. We know […]

Why PPC & Legal Directories <br>Can Be A Conflict Of Interest For <br>Legal Marketing Companies

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When it comes to our own practices, we lawyers tend to be vigilant about avoiding cases with conflicts of interest. When it comes to marketing our law firms, some lawyers […]

How Lawyers Can Successfully <br>Compete With LegalZoom

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There are a number of companies that, with the help of the internet, are shifting the balance of power in the legal services industry away from attorneys in the name […]

How to Choose The Right <br>Stock Photography For Your Website

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Content isn’t the only thing that makes a web page effective. Images are in part responsible for the persuasiveness of a web page. There are thousands of stock photos available […]

Why Attorneys Absolutely Need <br>Responsive Websites for their Practice

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Responsive design really exploded in 2013. But it wasn’t a here today, gone tomorrow trend: it’s here to stay, and it’s important for attorney websites. Responsive design has been the […]

3 Ways To Avoid Relegating <br>Your Voice On The Web

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As professional service providers, it shouldn’t come as a shock to lawyers that the revenue your law firm generates starts and stops with you. But it can be tough to […]

Does Your Law Firm Need Multiple Websites? 

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I love how passionate we attorneys are. We bring enthusiasm into everything we do, and that includes marketing. I’ve previously discussed whether attorneys  benefit from purchasing “.law” domains for their firms, and the reason I’ve discussed that […]

What To Do When SEO Problems Sink Your Law Firm’s Website

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Imagine the following situation: You’re an attorney who’s spent tens of thousands of dollars investing in a law firm website. You’ve changed SEO companies several times in the past five […]

What Kind Of Lawyer Are You? 5 Questions To Ask Yourself Before Spending Marketing Dollars

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Many attorneys wonder about the best thing they can do for their marketing – and there’s no shortage of suggestions for what lawyers can buy or do to help support […]

Should Lawyers Care About Online Directories?

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The next time a potential client wants to read law firm reviews, they may go to Facebook to do it. The company has been quiet about it, but last month, […]

New Year’s Resolution: <br>30 Days Of Legal Blogging

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Blogging is valuable for your law firm. Just how valuable is it? HubSpot recently published a study indicating companies that published sixteen or more blog posts monthly received three and […]

Keyword Research: <br>3 Reasons Why Lawyers Don’t Need It

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With 2016 just around the corner, some lawyers may be making a New Year’s resolution to take control of their law firm’s presence on the web. Part of taking control […]

4 Essential Steps to<br> Keep Your Law Firm Relevant

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If you’ve been reading the news lately, things haven’t been looking up for law students. Job prospects aren’t great, and neither is the pay, which makes the thought of paying […]

5 Tips For Law Firm Websites <br>That Get Results

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Being detail oriented can be a good thing. Paying attention to details can help you meet deadlines, catch errors in documents, and can help you follow through when you’ve got […]

Content Planning: How 15 Minutes <br>Can Boost Your Business

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If you have an attractive website, you won’t generate the kind of business you’re looking for without great content. From a marketing perspective, lawyers who think content is meaningless are […]

First Impressions: The Importance of Responsive Design

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“Don’t judge a book by its cover.” We hear it all the time. We’re often told not to presume the value of something based on its outward appearance. It’s a […]

Are Ghostwritten Blog Posts Really Ethical?

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To build a successful law firm website, you need lots of high quality content that engages your potential clients and referral sources. The content must do more than advertise, it […]

Is Your Law Firm’s Domain Name in Danger?

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Lawyers, your law firm’s domain name is a valuable asset. And it’s worth protecting. Why does it need to be protected? Because there are predators who can and will steal […]