Featured Articles

3 Big Misconceptions About Personal Branding for Lawyers

What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]

Making the Most of Your Relationship with a Legal Recruiter

For some attorneys, phone calls from legal recruiters are an occasional annoyance; for others, such calls are a welcome relief—even a potential lifeline thrown to a lawyer whose career may […]

Engage Brand Ambassadors to Share Your Law Firm Content with Potential Clients

Generating positive word-of-mouth has always been an effective way to reach potential clients, especially when it’s online. The statistics show that the 2016 digital approach to word-of-mouth is to engage […]

The Best Rainmaking Exercise
Is To Exercise (Literally)

Two embarrassing admissions: First, I am writing this because I really need it, probably more than a lot of the readers. Second, I am publicly declaring that today I am […]

How Law Firms Can Successfully
Market to the Millennials

Successful law firms are tailoring their marketing to today’s biggest generation — Millennials, who now number 75 million strong and spend $600 billion per year, making them the most lucrative […]

Not Getting New Business Online?
Try These 8 Practical Ideas

A majority of potential customers look up an attorney online before they hire the attorney. But what if you’re not getting new clients online? It’s easy to generate new business […]

How Do You Negotiate
With Someone Who Always Says No?

Resolving a matter is always worth at least a try. There are a number of reasons why a case didn’t settle and not trying to negotiate is reason number one. […]

Is Your Law Firm’s Mobile Data Really Secure?

Law firm IT departments face the challenge of keeping data secure as more and more lawyers and legal teams use their mobile devices to work remotely. The benefits to having […]

So Your Client Wants
to Be a “Reality TV Star”

With the growth of reality TV come the inevitable entertainment legal issues. I have received phone calls from attorneys in a variety of practice areas in cases where their clients […]

Is Your Law Firm’s Website
Good Enough to E-A-T?

In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]

The Anxious Lawyer: An 8-Week Guide
to a Joyful and Satisfying Law Practice Through Mindfulness and Meditation

Don’t shrug off this book just because of the subtitle. The authors, both lawyers, know all too well our perfectionist/pessimistic mindset. The stress and anxiety that you and I feel […]

Tips for Negotiating Over the Phone

Attorneys negotiate over the telephone all the time and there are some things that you and your client should consider if the parties are trying to work out an agreement. […]

Practice Management

The Strategic Advantage of
Improved Client Services:
An Interview with Lee Cockerell

The bar has been raised for customer service across all professions, including law firms! Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. […]

The Key To a Million-Dollar Law Firm

You can’t build a million-dollar law firm by yourself. You need your team to get you where you want to go. From your secretary to your paralegal to your associates, […]

It’s Seriously Time to Dump Your Office Space and Go Virtual

37% of U.S. workers telecommuted in 2015, according to a recent Gallup poll – the highest level yet. And working virtually is only likely to increase. A survey conducted by […]

Lateral Partner Interviews:
Five Topics To Discuss If You Want An Offer

Lateral recruiting at the partner level is a complex process: from the initial contact with a prospective firm, through the exchange of information on clients and finances, interviews with other […]

Leveraging Technology to Simplify
Complicated Billing Arrangements

Billing is the bloodline of your practice and one that ensures your practice will profit. Billing arrangements used to fall into two categories – hourly and flat-fee – and that […]

15 Reasons Why Clients
Pay Us More than LegalZoom

Law is changing. Let me be more specific since laws are always changing – some faster than others. We are talking about the practice of law and the relationship between […]

Legal Marketing

New Year’s Resolution:
30 Days Of Legal Blogging

Blogging is valuable for your law firm. Just how valuable is it? HubSpot recently published a study indicating companies that published sixteen or more blog posts monthly received three and […]

Google Home Services Launches for
Tradesmen And Lawyers May Be Next

Google is now rating plumbers and locksmiths in San Francisco, under the name Google Home Services. Will there be a Google Legal Services directory next? Dan Jaffe, CEO of LawLytics, raises the point […]

Leveraging Video, Part Two:
How to Use Your Videos Effectively

There are some businesses out there that will create great video for you…but then what?  You have all these videos, so what do you do with them? You need to […]

Adding Local SEO
To Your Marketing Strategy

Adding Local SEO To Your Marketing Strategy A huge percentage of people no longer use traditional methods for finding local businesses online. Today the go-to tool for research about products […]

Lock Out The Competition With
Your Law Firm Internet Presence

What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]

Six Words You Never Want to Hear:
“I Didn’t Know You Did That!”

“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]