Featured Articles

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

Practice Management

Eliminating Biases You Never Knew You Had

The Rules of Professional Conduct that we as lawyers must follow, say that was cannot be biased in the practice of law. The Rule states: “In management or operation of […]

Substance Abuse and the Working Attorney

There is a reason the ABA requires a portion of your CLE hours be on the topic of substance abuse. Addiction is currently the #1 health concern in the U.S. […]

How to Accurately
Assess Damages in Litigation

The topic of determining damages is one of the most important parts of litigation. How is the harmed person going to be made whole again? Damages. The three basic legal principles […]

How the “The Unknown Unknowns” Will Kill Your Practice

When trying a case, the number one rule of putting anyone on the stand is: “Never ask a question you don’t know the answer to.” Asking a question of a […]

Is a Virtual Law Firm A
Right Fit for Your Practice?

Many of today’s attorneys are seeking a life outside of the law firm office—a work life, that is. For some, working virtually is one way to save money by eliminating […]

How to Remain Professional While
Dealing With High Conflict Personalities

Attorneys frequently encounter people with high conflict personalities, both inside the court room and in practice; sometimes it is another attorney with the high conflict personality. People with high conflict […]

Legal Marketing

7 Steps to Solidify Your Local SEO Presence

The vast majority of lawyers are targeting a local market meaning local search should be priority number one. Instead of guessing at what is best for your website when it […]

Goodbye McDonald’s! Is Your Law Firm Next?

The day of the cheap McDonald’s hamburger is over. It is the victim of changing demographics in fast-casual restaurants. McDonald’s is busily reorganizing the deck chairs on its ship, sinking […]

Top 7 Internet Marketing Mistakes
Law Firms Need To Avoid

I’ve worked with dozens of attorneys helping to enhance their online presence and market their firms. I’ve also studied many more and it isn’t uncommon to see lawyers (often busy […]

Marketing Does Not Build Reputation
But Public Relations Does

Media relations is a sub-set of public relations. It is the speciality that focuses on getting law firms and their lawyers in the media. That means getting them quoted in […]

The 7 Habits of Highly
Effective Law Firm Marketers

Effectively marketing your law firm is a job in itself, and if you don’t apply the right tactics to your strategy, business will surely suffer. If you’re struggling to sign […]

Lawyer Marketing: It Pays to be the Expert

It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]