Featured Articles

Top Considerations Before Migrating to MS Office 365

Office 365 from Microsoft is a software platform built on a highly redundant and secure infrastructure. It is offered with a monthly or annual fee and includes SharePoint for intranets, […]

5 Local SEO Hacks for Attorneys

If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

A Quick Guide for Protecting Your Firm Against Hacks

Information is the new currency, which makes it worth stealing. Each day, hackers invade organizations for useful data such as personally identifiable information, passwords, market-moving news and corporate intelligence. From […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

Practice Management

Measuring The Right Law Firm
Financial Metrics To Improve Profitability

There are six key numbers that every self-respecting equity owner of a law firm should be looking at every month.  Every month you should be looking at a budget, a […]

SEC Releases New Crowdfunding Rules: Good for Small Companies But at What Cost?
– Part 1

The Securities and Exchange Commission (the “SEC”) recently adopted final rules under the JOBS Act of 2012 that will permit crowdfunded offerings. The final rules known as “Regulation Crowdfunding” become […]

How Much Do Lawyers Really Make in New York City?

How Much Do Lawyers Really Make in New York City? Asking how much a lawyer in New York makes is almost like asking, “How long is a piece of string.”  […]

Is Your Law Firm’s Mobile Data Really Secure?

Law firm IT departments face the challenge of keeping data secure as more and more lawyers and legal teams use their mobile devices to work remotely. The benefits to having […]

How To Properly Prepare
Your Client for A Deposition

Deposition day can mean stress, anxiety and uncertainty for your client. The wrong attitude or the wrong approach to a client’s deposition on the attorney’s part can be really harmful […]

So Your Client Wants
to Be a “Reality TV Star”

With the growth of reality TV come the inevitable entertainment legal issues. I have received phone calls from attorneys in a variety of practice areas in cases where their clients […]

Legal Marketing

Law Firm Marketing:
How to Develop Your Unique Selling Proposition

Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]

Content Planning: How 15 Minutes
Can Boost Your Business

If you have an attractive website, you won’t generate the kind of business you’re looking for without great content. From a marketing perspective, lawyers who think content is meaningless are […]

First Impressions: The Importance of Responsive Design

“Don’t judge a book by its cover.” We hear it all the time. We’re often told not to presume the value of something based on its outward appearance. It’s a […]

Make Taking Action Your
Goal for Your Rainmaking Plan

It’s that time of year again. The time when all of the legal marketing coaches and consultants come out of the woodwork and talk about creating your “Rainmaking Plan” for […]

Five Ways to Romance Your Clients

Like any relationship, an attorney/client relationship can get into a rut. The excitement of the chase leads to elation when the new client is landed, followed by a period marked […]

How to Create Quality Rainmaking Relationships on Social Media

In my last article for Legal Ink, Understanding the Key Differences between Marketing and Networking in Social Media, I promised to teach you how to use social media for networking […]