Featured Articles

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

How Media Relations Is Like Online Dating

We frequently talk to lawyers and law firms that want to be quoted in newspaper and magazine articles as well as interviewed on radio and television. Media relations is a […]

Practice Management

How To Pick A Winning Jury

Jury selection is just as important to your case as the impending litigation. If you don’t have a good jury, you might as well just give up and go home […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

How Buyer Psychology
Can Help You and Your Client

How Buyer Psychology Can Help You and Your Client Buyer psychology is the study of why people make the decision to agree to something or to buy something. Understanding this […]

Key Strategies to Start Your Solo Practice

According to the American Bar Association, there well over a  million licensed attorneys in America. An overwhelming number (75%) are in private practice. Of these 950,000 lawyers in private practice, […]

3 Essential But Overlooked
Policies Every Practice Needs

I sat down with Richard P. Terhune, Jr., CLTC, LUTCF of New York Life to ask him the top 3 things that our clients, including attorneys, don’t realize they need […]

Protecting Business Owners From Their Enemies, Their Allies, and Themselves

Author’s note: following is an excerpt from my new book, Debt & Circuses: Protecting Business Owners From Their Enemies, Their Allies, and Themselves, released April, 2016.  Available in print (bound softcover) […]

Legal Marketing

Negative Online Reviews: Revenge for
Angry Clients And Competitors

“I DO NOT recommended this lawyer to anyone. They will suck you dry!!! They were completely unprofessional and I am not happy with the quality of service I received. My […]

The Development and Care of Thought Leaders…
And How It Gives You the Marketing Advantage

Let’s face it – we live in a crowded world and everyone is talking at the same time. Between blogs, articles, emails, tweets, ads and posts, we’re flooded with news, […]

Annoying Things That Will Kill
Your Law Firm’s Google Page Ranking

In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]

5 Everyday Strategies to Maximize Your Referral Pipeline

“I don’t need internet marketing, I get my business through referrals.”  This is something we hear all the time from lawyers. You might get the majority of your business through […]

6 Stupid SEO Myths
That Are Still Alive in 2015

A large part of my job is educating my clientele. There is a lot of good information on the internet about SEO and there is equally as much bad information. On […]

Negative SEO: It’s Real & Here’s What
Attorneys Can Do To Protect Themselves

Negative SEO is a malicious practice where harmful optimization techniques are performed on a website deliberately (most often in the form of spammy inbound links). If you’ve never been affected […]