Featured Articles

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

How Media Relations Is Like Online Dating

We frequently talk to lawyers and law firms that want to be quoted in newspaper and magazine articles as well as interviewed on radio and television. Media relations is a […]

“Legal Asylum: A Comedy” – A Hilarious Satire of the Cutthroat World of Law Schools

Legal Asylum: A Comedy is a very funny book. Written by Stanford Law Professor Paul Goldstein, it’s a hilarious takedown of the lengths to which a law school will go […]

Four Ways to Maximize Your Networking ROI

Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business – and an active, engaged network […]

Practice Management

Don’t Make These 10 Billing Mistakes

Individuals and businesses are tightening their belts and scrutinizing their legal bills more than ever. Avoid these 10 billing mistakes and you will get paid more promptly. One of the […]

What Not to Do
When Responding to a Subpoena

It’s not unlikely for a person to be served with a subpoena at some point in life. Subpoenas play a very important role in the U.S. litigation process. Normally, subpoenas […]

Will Your Confidentiality
Agreements Hold Up in Court?

There is a growing value of intangible property to businesses and the problem of employees taking that property is always a main concern. To protect themselves and such intangible material […]

Protecting Business Owners From Their Enemies, Their Allies, and Themselves

Author’s note: following is an excerpt from my new book, Debt & Circuses: Protecting Business Owners From Their Enemies, Their Allies, and Themselves, released April, 2016.  Available in print (bound softcover) […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Practical Problems and
Advice for Lateral Partners

Partner-level lawyers who switch firms—or who simply wish to explore the possibility of switching firms—confront many practical problems. From identifying and researching which firms to contact, to making the time […]

Legal Marketing

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

The Morality of Marketing A Law Firm

Recently I got into a conversation (argument) with a lawyer who was complaining that (1) He isn’t making enough money; and (2) He feels lawyers marketing our practices is an […]

6 Local SEO Facts
Every Lawyer Should Know

Good SEO is a long term investment in your attorney brand. When I talk to people about search engine optimization (even in the simplest of terms), I often draw a […]

Creating Visibility: The First Step
to Rainmaking Success

The 3 Steps for Rainmaking Success: Creating Visibility (Step 1) In my last article for Legal Ink, Rainmaking Shortcuts Are For Suckers, I told you that there is no shortcut […]

Online Remarketing Strategies for Lawyers

Lawyers can use Google’s display platform to re-capture visitors who came to their website and then left to go somewhere else on the web. It’s known as remarketing (also sometimes […]

How the “The Unknown Unknowns” Will Kill Your Practice

When trying a case, the number one rule of putting anyone on the stand is: “Never ask a question you don’t know the answer to.” Asking a question of a […]