Featured Articles

Top Mistakes When Investing in SEO

SEO can be a complicated process.  That’s especially true for busy lawyers focused on practicing law.  Even with the vast amount of knowledge available on the internet as it relates […]

Top Considerations Before Migrating to MS Office 365

Office 365 from Microsoft is a software platform built on a highly redundant and secure infrastructure. It is offered with a monthly or annual fee and includes SharePoint for intranets, […]

5 Local SEO Hacks for Attorneys

If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

A Quick Guide for Protecting Your Firm Against Hacks

Information is the new currency, which makes it worth stealing. Each day, hackers invade organizations for useful data such as personally identifiable information, passwords, market-moving news and corporate intelligence. From […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

Practice Management

Access Management and Your Practice

Access management: What is it and how can it benefit your practice? Law firms of all sizes often deal with highly sensitive client data, which needs to be kept secure. […]

Overcoming the “Full Service Syndrome”

Overcoming the “Full Service Syndrome” “Tell me about your firm?” is an easy question. “Tell me what makes your firm different?” is more challenging. “Tell me what makes your firm […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Does Your Social Media Profile Say the Right Things to Hiring Managers?

There are many reasons why you would put yourself out on the job market again. Relocation is one of them or perhaps you’ve been at your firm for a while […]

Ten Social Media Myths

How well do you know the legal aspects of social media? Answer True or False to each of the following statements and find out. Social media consists of Facebook, Twitter […]

Networking: The Second Step
to Rainmaking Success

In the last few Legal Ink articles I have written, I have explained that there is a three step process for becoming a Rainmaker. Once again, to restate the three […]

Legal Marketing

Why Most People Are Scared of Lawyers
and What to Do About it

Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]

Rise Above Your Competition:
The Power of the Premium Brand

1,300,705. That’s how many licensed attorneys are practicing in the US today, according to the ABA. 172,630 in New York State. 165,952 in California. 86,494 in Texas, 74,258 in Florida […]

Top 7 Internet Marketing Mistakes
Law Firms Need To Avoid

I’ve worked with dozens of attorneys helping to enhance their online presence and market their firms. I’ve also studied many more and it isn’t uncommon to see lawyers (often busy […]

Do You Really Have “Useful”
Content on Your Website?

“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]

How to Identify Anonymous
Visitors to Your Website

Just today I noticed that a 100-lawyer Florida law firm visited my blog and the visitor read one of my most popular articles, Why 25% of Lawyers Can’t Sell. I have software […]

Why PPC & Legal Directories
Can Be A Conflict Of Interest For
Legal Marketing Companies

When it comes to our own practices, we lawyers tend to be vigilant about avoiding cases with conflicts of interest. When it comes to marketing our law firms, some lawyers […]