Featured Articles

Top Considerations Before Migrating to MS Office 365

Office 365 from Microsoft is a software platform built on a highly redundant and secure infrastructure. It is offered with a monthly or annual fee and includes SharePoint for intranets, […]

5 Local SEO Hacks for Attorneys

If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

A Quick Guide for Protecting Your Firm Against Hacks

Information is the new currency, which makes it worth stealing. Each day, hackers invade organizations for useful data such as personally identifiable information, passwords, market-moving news and corporate intelligence. From […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

Practice Management

Ensuring Quality With Legal Outsourcing

Ensuring Quality With Legal Outsourcing When United States attorneys evaluate the efficiencies and savings of outsourcing certain legal tasks, they find themselves weighing the merits of two different LPO business […]

Decoding Attorneys
Discomfort With Client Billing

Client billing makes some lawyers feel uncomfortable according to a recent LexisNexis survey of 309 small law firms based in the U.S. “Attorneys have a problem asking for money after […]

How To Break Bad News to Your Client

How To Break Bad News to Your Client Lawyers find themselves in situations (like doctors) where they are constrained to deliver bad news to their clients. This tough task becomes […]

How Ready is Your
Practice For a Natural Disaster?

For business owners of all sizes, it’s imperative to consider emergency situations that could temporarily or permanently disrupt the flow of business. How quickly a company recovers from a disaster […]

So Your Client Wants
to Be a “Reality TV Star”

With the growth of reality TV come the inevitable entertainment legal issues. I have received phone calls from attorneys in a variety of practice areas in cases where their clients […]

How to Avoid Unforced Errors With Your Athletic Client’s Sports Camp

Today, there is a proliferation of sports camps and clinics in our country. In every sport, there are a multitude of choices of these events with varying promises and benefits […]

Legal Marketing

Is Your Law Firm’s Website
Good Enough to E-A-T?

In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]

Engage Brand Ambassadors to Share Your Law Firm Content with Potential Clients

Generating positive word-of-mouth has always been an effective way to reach potential clients, especially when it’s online. The statistics show that the 2016 digital approach to word-of-mouth is to engage […]

Key Online Search
Strategies To Get New Clients

Key Online Search Strategies To Get New Clients Some of the most recent data shows that about 85% of consumers use the internet to find local businesses (like local law […]

Surprise! Yelp is the Most Popular
And Trusted Lawyer Website

Surprise! Yelp is the Most Popular And Trusted Lawyer Website For years lawyers have paid big fees to Martindale-Hubbell, Avvo and Super Lawyers in hopes of generating clients and favorable […]

How to Create Quality Rainmaking Relationships on Social Media

In my last article for Legal Ink, Understanding the Key Differences between Marketing and Networking in Social Media, I promised to teach you how to use social media for networking […]

Lawyer Marketing: It Pays to be the Expert

It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]