Featured Articles

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Practice Management

Calculating the Real Cost
of Upgrading Your Smart Phone

We’re witnessing all out war between major cell phone carriers. They’re in a constant battle to outdo each other with better coverage, faster speeds, cheaper rates, and even offering incentives […]

Effective Witness Preparation Strategies

Effective Witness Preparation Strategies Preparing your witness is one of the most important aspects of pre-trial preparation. A failure to properly prepare your witness could be detrimental to your client’s […]

How to Orchestrate A
Bidding War As A Lateral Candidate

As anyone who has ever sold a house (or a car, or any item of property) knows, having multiple bidders is the best way to receive a higher sales price. […]

Why Filing an LLC for Your Pro Athlete Client is a Must

To quote the poet Jay-Z, “I am a business, man!” This should be the saying for any professional or Olympic athlete. Filing an LLC, or incorporation documents for an athlete […]

Are Ghostwritten Blog Posts Really Ethical?

To build a successful law firm website, you need lots of high quality content that engages your potential clients and referral sources. The content must do more than advertise, it […]

A Buyer’s Guide to
Legal Time & Billing Software

If you’ve shopped for legal billing software you have found that there are many options out there. How do you figure out which solution is the right legal billing program […]

Legal Marketing

The Best Rainmaking Exercise
Is To Exercise (Literally)

Two embarrassing admissions: First, I am writing this because I really need it, probably more than a lot of the readers. Second, I am publicly declaring that today I am […]

Law Firm Marketing:
How to Develop Your Unique Selling Proposition

Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]

How to Identify Anonymous
Visitors to Your Website

Just today I noticed that a 100-lawyer Florida law firm visited my blog and the visitor read one of my most popular articles, Why 25% of Lawyers Can’t Sell. I have software […]

How to Choose The Right
Stock Photography For Your Website

Content isn’t the only thing that makes a web page effective. Images are in part responsible for the persuasiveness of a web page. There are thousands of stock photos available […]

5 Things Every Attorney
Deserves For the Holiday Season

In the ever-changing internet world, marketing your law firm becomes more challenging each year. That’s why I’ve put together a short Christmas list, containing five things every attorney deserves this […]