Featured Articles

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Practice Management

Measuring The Right Law Firm
Financial Metrics To Improve Profitability

There are six key numbers that every self-respecting equity owner of a law firm should be looking at every month.  Every month you should be looking at a budget, a […]

7 Ways Bad UX is Killing
Your SEO (And How to Fix It)

Links, content, keywords and basic on-site optimization are all important aspects of SEO but the one thing that can kill good optimization is a poor user experience. UX (or user […]

Key Strategies to Start Your Solo Practice

According to the American Bar Association, there well over a  million licensed attorneys in America. An overwhelming number (75%) are in private practice. Of these 950,000 lawyers in private practice, […]

How Bullet Proof Conflict Checking
Protects Your Practice

Conflict checking is critical to law firms. Modern billing software for attorneys makes it easy to perform in-depth checks so you can find any conflicts immediately. Attorneys must always act […]

Unbundling Legal Services: Protecting
Yourself from Malpractice Claims

This article is the second installment of a three part series discussing the topic of unbundling legal services. The first article titled “The Opportunity Of Unbundling  Legal Services To Your Practice” appeared […]

Ten Social Media Myths

How well do you know the legal aspects of social media? Answer True or False to each of the following statements and find out.   Social media consists of Facebook, […]

Legal Marketing

Should Lawyers Care About Online Directories?

The next time a potential client wants to read law firm reviews, they may go to Facebook to do it. The company has been quiet about it, but last month, […]

Voice Search: 4 Ways to Capitalize on this Big New Trend

What are adults using Voice Search for? Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and yes, lawyers. Consider this Mobile searches overtook […]

The 7 Habits of Highly
Effective Law Firm Marketers

Effectively marketing your law firm is a job in itself, and if you don’t apply the right tactics to your strategy, business will surely suffer. If you’re struggling to sign […]

Marketing Versus Rainmaking
For Law Firms

Marketing Versus Rainmaking For Law Firms As attorneys, we did not spend a lot of time in law school learning about marketing, branding, public relations or rainmaking. As a result, […]

How to Convert Blog Posts
Into Leads and New Clients

For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. In fact, blogging is one of the […]

Is Your Law Firm’s Website
Good Enough to E-A-T?

In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]