Featured Articles

Top Considerations Before Migrating to MS Office 365

Office 365 from Microsoft is a software platform built on a highly redundant and secure infrastructure. It is offered with a monthly or annual fee and includes SharePoint for intranets, […]

5 Local SEO Hacks for Attorneys

If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

A Quick Guide for Protecting Your Firm Against Hacks

Information is the new currency, which makes it worth stealing. Each day, hackers invade organizations for useful data such as personally identifiable information, passwords, market-moving news and corporate intelligence. From […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

Practice Management

Why is This Difficult Client So Difficult?

All attorneys have difficult clients at some point in their careers. What’s the best way to deal with them so, despite themselves, they can get the best outcome possible and you can […]

The Top 7 Reasons Employers Get Sued

California has some of the most employee-friendly laws in the country. Even well-intentioned employers may unwittingly run afoul of our ever-evolving laws, suffering severe consequences. To help others avoid the […]

Effective Use of Social Media in Litigation

Social media use in litigation is not as novel as it once was. We have case law, ethical opinions, ad professional rules of conduct that have been decided, presented, and […]

Best Practices for
Working with Interpreters

No matter how many languages you speak fluently, at some point in your legal career you will likely encounter a client, an adverse party, or a witness who prefers a […]

Does Your Law Firm Need Multiple Websites? 

I love how passionate we attorneys are. We bring enthusiasm into everything we do, and that includes marketing. I’ve previously discussed whether attorneys  benefit from purchasing “.law” domains for their firms, and the reason I’ve discussed that […]

How To Plug All Fatal Gaps In
Your Lawyers Liability Insurance Part 2

As shared in last month’s issue, I am continuing with examples of how you can make certain that you are properly protected on your Lawyers Professional Liability. Why, you may […]

Legal Marketing

Do You Really Have “Useful”
Content on Your Website?

“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]

7 Smoking Hot Ideas
to Get New Clients Online

New developments on the internet have made online marketing more effective than ever. The Perceptio marketing firm reports that more clients searching for an attorney found them from internet content […]

Centering Your Marketing
Strategy On Your Ideal Client

A marketing strategy is the engine that drives your law firm’s growth. Aiming for growth without a strategy is like trying to steer a rudderless boat. Instead of actively driving […]

Negative Online Reviews: Revenge for
Angry Clients And Competitors

“I DO NOT recommended this lawyer to anyone. They will suck you dry!!! They were completely unprofessional and I am not happy with the quality of service I received. My […]

3 Essential Steps to Turn Your Website into a Business Development Machine

Are you frustrated with your website? Is it not producing any results? If so, there are three important changes you must make to transform it from a billboard into a […]

The Importance of Writing
Your Personal Marketing Plan

Does your firm simply dress up the lawyers as hunters, send them into the woods and tell them to shoot at anything that moves? Instead, you should practice premeditated business […]