Featured Articles

How Law Firms Can Successfully
Market to the Millennials

Successful law firms are tailoring their marketing to today’s biggest generation — Millennials, who now number 75 million strong and spend $600 billion per year, making them the most lucrative […]

Not Getting New Business Online?
Try These 8 Practical Ideas

A majority of potential customers look up an attorney online before they hire the attorney. But what if you’re not getting new clients online? It’s easy to generate new business […]

How Do You Negotiate
With Someone Who Always Says No?

Resolving a matter is always worth at least a try. There are a number of reasons why a case didn’t settle and not trying to negotiate is reason number one. […]

Is Your Law Firm’s Mobile Data Really Secure?

Law firm IT departments face the challenge of keeping data secure as more and more lawyers and legal teams use their mobile devices to work remotely. The benefits to having […]

The Anxious Lawyer: An 8-Week Guide
to a Joyful and Satisfying Law Practice Through Mindfulness and Meditation

Don’t shrug off this book just because of the subtitle. The authors, both lawyers, know all too well our perfectionist/pessimistic mindset. The stress and anxiety that you and I feel […]

When Law Firm Marketing
Confronts Artificial Intelligence
(What Works, What Doesn’t)

In the haunting motion picture Ex Machina, there is an artificial intelligence program residing in a beautiful humanoid form. Called Ava, she is much more than a robot. Ava responds […]

SEO MythBusters: Do .attorney Domains
Rank Better Than .com Domains?

There is a lot of ambiguity on whether the type of gTLD (generic Top Level Domain) a website has truly influences its position in search and whether they are beneficial […]

7 Reasons Your Business Should Have
a Written Partnership Agreement

When partners initially go into business, they are motivated and happy to embark on this exciting new adventure together. At the beginning, they agree on almost everything. These new entrepreneurs […]

Social Media Advertising 101

Social media can be an important part of your law firm’s marketing strategy. But to be part of your marketing strategy, you need to approach social media strategically, too. We know […]

Why PPC & Legal Directories
Can Be A Conflict Of Interest For
Legal Marketing Companies

When it comes to our own practices, we lawyers tend to be vigilant about avoiding cases with conflicts of interest. When it comes to marketing our law firms, some lawyers […]

Have You Really Accounted For
All Your Client’s Digital Assets?

You are helping a client put together an estate plan. In response to your questions, the client has given you a list that includes intangible assets, personal assets and real […]

CA Attorneys: Say Goodbye to Audits and Say Hello to Provider Reporting

California has always been a self-reporting MCLE state. This means that neither MCLE providers nor California attorneys report their completed CLE hours to the State Bar of California. Under the […]

7 Ways Bad UX is Killing
Your SEO (And How to Fix It)

Links, content, keywords and basic on-site optimization are all important aspects of SEO but the one thing that can kill good optimization is a poor user experience. UX (or user […]

How Lawyers Can Successfully
Compete With LegalZoom

There are a number of companies that, with the help of the internet, are shifting the balance of power in the legal services industry away from attorneys in the name […]

How to Handle the Negotiator Bully

We all have our own negotiating styles. Some of us try to bully the other party into agreeing to favorable terms. If you’ve encountered the bully it’s because that suits […]

Good Reads: Just Mercy
A Story of Justice and Redemption

One has only to read newspaper headlines to know that there are people in prison (some women, but mostly men) who shouldn’t be there, who should never have been there. […]

In the Rapidly Changing Legal Market,
Same is Not a Strategy

Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach […]

SEC Releases New Crowdfunding Rules: Good for Small Companies But at What Cost? Part 3

The Securities and Exchange Commission (the “SEC”) adopted final rules under the JOBS Act that permit crowdfunded offerings. As of May 16, 2016, companies can now use Regulation Crowdfunding to […]

Tips for Negotiating Over the Phone

Attorneys negotiate over the telephone all the time and there are some things that you and your client should consider if the parties are trying to work out an agreement. […]

How to Properly Wind Down Your Practice

It is interesting the questions I am asked because so much of my practice deals with digital and technology. A recent one had to do with “what do I need […]

Protecting Business Owners From Their Enemies, Their Allies, and Themselves

Author’s note: following is an excerpt from my new book, Debt & Circuses: Protecting Business Owners From Their Enemies, Their Allies, and Themselves, released April, 2016.  Available in print (bound softcover) […]

Practice Management

How To Improve Client Relationships
and Communication

As attorneys, your client relationships and communication is 80% of what the job entails. If you have a short fuse, it can result in the loss of current and long-term […]

Managing the Media in High Profile Cases

In today’s 24/7 news cycle attorneys must be cognizant of media attention and how to handle high profile cases that end up becoming newsworthy. Nowadays, you can take a case […]

Expression of Anger Is A Bargaining Tool

Expression of Anger Is A Bargaining Tool The visual expression of anger is universal across all societies.  The thinned lips, the lowered brow and flared nostrils — That is the […]

Outsourcing: Better Time Management
And Simply Better Business

Outsourcing: Better Time Management And Simply Better Business Most entrepreneurs are smart people with great talents, wearing many hats – after all, they are running a business, big or small. […]

10 Common Mistakes
In Trust Fund Accounting

Trust Accounting is a relatively simple accounting process. Unlike most accounting needs there isn’t any profit or loss to track. There is no depreciation or amortization to deal with. You […]

The Grisly Gremlins of Insurance Exclusions

The Grisly Gremlins of Insurance Exclusions: Earthquakes, Floods, Harassment, Discrimination, & Termination Whether you believe in global warming or not, it sure seems as if the weather patterns in the United […]

Legal Marketing

Do You Really Have “Useful”
Content on Your Website?

“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]

Top 7 Lies from Shady SEO Agencies

Professionals practicing SEO are still a part of an industry without any regulation or recognized standards. In fact, pretty much anyone can set up a basic website and claim to […]

Lawyer Marketing: It Pays to be the Expert

It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]

Five Ways to Romance Your Clients

Like any relationship, an attorney/client relationship can get into a rut. The excitement of the chase leads to elation when the new client is landed, followed by a period marked […]

Lock Out The Competition With
Your Law Firm Internet Presence

What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]

How to Generate Free Media Buzz
on the Web…Forever

In SEO, you have to be creative to stay ahead of the curve. Once you have learned the basic concepts about how search engines work[1], you can think of your own […]