Featured Articles

Top Considerations Before Migrating to MS Office 365

Office 365 from Microsoft is a software platform built on a highly redundant and secure infrastructure. It is offered with a monthly or annual fee and includes SharePoint for intranets, […]

5 Local SEO Hacks for Attorneys

If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

A Quick Guide for Protecting Your Firm Against Hacks

Information is the new currency, which makes it worth stealing. Each day, hackers invade organizations for useful data such as personally identifiable information, passwords, market-moving news and corporate intelligence. From […]

Key Considerations When Starting An
AI Program For Your Law Firm

Artificial intelligence has been dominating the legal tech landscape in recent years. By now, most firms have decided that they need to incorporate AI into their practices for one reason […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

A Story Of Lawyers: A Fun Children’s Book Series About the Legal Profession

Jacqueline Buyze, Esq. is an attorney and the author of the children’s book series “A Story of Lawyers™” which educates children about the work that we do as lawyers. With […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

Practice Management

4 Essential Steps to
Keep Your Law Firm Relevant

If you’ve been reading the news lately, things haven’t been looking up for law students. Job prospects aren’t great, and neither is the pay, which makes the thought of paying […]

Improving Your Client’s
Corporate Image Though Social Media

Improving Your Client’s Corporate Image Though Social Media In 2014, social media represents one of the most powerful marketing tools at the disposal of businesses large and small. If your […]

Legal Recruiters’ Top Pet Peeves And How They Can Harm Your Career

It is common enough for lawyers to complain about recruiters—that too many of them call too frequently when times are good, that they are too slow to respond when times […]

Networking: The Second Step
to Rainmaking Success

In the last few Legal Ink articles I have written, I have explained that there is a three step process for becoming a Rainmaker. Once again, to restate the three […]

What Does Your Malpractice
Insurance Policy Really Cover?

John is a third-generation member of his family’s law firm. His grandfather opened up a now-prestigious, nationally-recognized Washington D.C. firm many years ago. It’s New Year’s Eve Day and as […]

Outsourcing Office Services in the Legal Industry

Many law firms, no matter the size, have at one point struggled with the concept of outsourcing their office support services. Whether they are grappling with how to monitor an […]

Legal Marketing

Is Your Law Firm’s Website
Good Enough to E-A-T?

In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]

Six Words You Never Want to Hear:
“I Didn’t Know You Did That!”

“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]

5 Everyday Strategies to Maximize Your Referral Pipeline

“I don’t need internet marketing, I get my business through referrals.”  This is something we hear all the time from lawyers. You might get the majority of your business through […]

Key Online Search
Strategies To Get New Clients

Key Online Search Strategies To Get New Clients Some of the most recent data shows that about 85% of consumers use the internet to find local businesses (like local law […]

First Impressions: The Importance of Responsive Design

“Don’t judge a book by its cover.” We hear it all the time. We’re often told not to presume the value of something based on its outward appearance. It’s a […]

Simple Hacks Lawyers Can
Use to Check Local Rankings

Google recently axed the ability to filter your location in search (which would provide users with different results based on where their location was set to). Most attorneys probably won’t […]