Featured Articles

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

How Media Relations Is Like Online Dating

We frequently talk to lawyers and law firms that want to be quoted in newspaper and magazine articles as well as interviewed on radio and television. Media relations is a […]

Practice Management

The Strategic Advantage of
Improved Client Services:
An Interview with Lee Cockerell

The bar has been raised for customer service across all professions, including law firms! Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. […]

Substance Abuse and the Working Attorney

There is a reason the ABA requires a portion of your CLE hours be on the topic of substance abuse. Addiction is currently the #1 health concern in the U.S. […]

How Delegation Can Positively Impact The Bottom Line

Solo and small law firm attorneys wear a lot of hats and do a lot of things themselves. One practical and potentially life-saving solution? Effective delegation. It’s widely believed that […]

Is a Virtual Law Firm A
Right Fit for Your Practice?

Many of today’s attorneys are seeking a life outside of the law firm office—a work life, that is. For some, working virtually is one way to save money by eliminating […]

5 Key Words to Avoid in Contract Drafting

Plain English is always preferred in legal writing, especially when it comes to drafting contracts. Using plain English gives clarity of thought, accuracy and avoids ambiguity. Courts mainly decipher the […]

Early Employment Mediation:
Timing Matters

Why do some early employment mediations not end in resolutions?  After all the parties have good intentions to come to mediation, they want to settle, but at the end the […]

Legal Marketing

3 Big Misconceptions About Personal Branding for Lawyers

What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]

The 10-Step Blueprint for
Hyper Local Legal Marketing

Law firms that focus on specific geographical regions know the power of local marketing. It’s logical—put your marketing in front of the people who are most likely to hire your […]

Content Planning: How 15 Minutes
Can Boost Your Business

If you have an attractive website, you won’t generate the kind of business you’re looking for without great content. From a marketing perspective, lawyers who think content is meaningless are […]

8 Critical Elements of An Effective
Law Firm Website

What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]

Making Your Legal Marketing Work (For Everyone)

Making Your Legal Marketing Work (For Everyone) The goal of marketing is obviously to reach your target market, and convince them to hire your firm. However, oftentimes lawyers and law […]

In the Rapidly Changing Legal Market,
Same is Not a Strategy

Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach […]