Featured Articles

Annoying Things That Will Kill
Your Law Firm’s Google Page Ranking

In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]

Make Better Decisions
With the “Thoughtful Pause”

The seed of the idea for this post came from my own reflections about the early days of my legal career. November 1 holds significance for me because it’s about […]

Culture Shift: Helping Senior Attorneys Embrace New Technologies

Senior attorneys recognize that law firms and legal departments need to invest in and embrace new technologies to remain competitive, but acclimating to these technologies can be daunting. Tech entrepreneurs […]

General Counsels:
Building the Team from Within

As skilled lawyers, General Counsel generally have intuition regarding people, which allows them to identify skills in others and form strong teams around them. More likely than not, a General […]

The Top 7 Reasons Employers Get Sued

California has some of the most employee-friendly laws in the country. Even well-intentioned employers may unwittingly run afoul of our ever-evolving laws, suffering severe consequences. To help others avoid the […]

3 Big Misconceptions About Personal Branding for Lawyers

What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]

Making the Most of Your Relationship with a Legal Recruiter

For some attorneys, phone calls from legal recruiters are an occasional annoyance; for others, such calls are a welcome relief—even a potential lifeline thrown to a lawyer whose career may […]

Engage Brand Ambassadors to Share Your Law Firm Content with Potential Clients

Generating positive word-of-mouth has always been an effective way to reach potential clients, especially when it’s online. The statistics show that the 2016 digital approach to word-of-mouth is to engage […]

The Best Rainmaking Exercise
Is To Exercise (Literally)

Two embarrassing admissions: First, I am writing this because I really need it, probably more than a lot of the readers. Second, I am publicly declaring that today I am […]

How Law Firms Can Successfully
Market to the Millennials

Successful law firms are tailoring their marketing to today’s biggest generation — Millennials, who now number 75 million strong and spend $600 billion per year, making them the most lucrative […]

Not Getting New Business Online?
Try These 8 Practical Ideas

A majority of potential customers look up an attorney online before they hire the attorney. But what if you’re not getting new clients online? It’s easy to generate new business […]

How Do You Negotiate
With Someone Who Always Says No?

Resolving a matter is always worth at least a try. There are a number of reasons why a case didn’t settle and not trying to negotiate is reason number one. […]

Is Your Law Firm’s Mobile Data Really Secure?

Law firm IT departments face the challenge of keeping data secure as more and more lawyers and legal teams use their mobile devices to work remotely. The benefits to having […]

So Your Client Wants
to Be a “Reality TV Star”

With the growth of reality TV come the inevitable entertainment legal issues. I have received phone calls from attorneys in a variety of practice areas in cases where their clients […]

Is Your Law Firm’s Website
Good Enough to E-A-T?

In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]

Practice Management

How to Run an Effective Meeting

If a meeting makes you dread it, chances are that you’re not running it the way it could be. When it comes to holding a meeting with your fellow associates, […]

The Importance of A Life Game Plan
For Your Athlete Clients

Being realistic with clients is a vital quality for successful attorneys. This should be routine for attorneys working with any type of client, but many athlete attorneys turn into ego […]

The Future is Now: The Virtual Law Practice

The idea of a virtual law practice, often called “elawyering”, can be traced to the early days of the Internet when early law firm Web sites such as http://www.visalaw.com and […]

Winning the Battle for
Legal Talent for Your Firm

Law firms’ fortunes rise and fall with the quality of their partners. And by “quality” I do not mean partners’ brilliance, articulateness, or ability to win cases and close successful […]

A Buyer’s Guide to
Legal Time & Billing Software

If you’ve shopped for legal billing software you have found that there are many options out there. How do you figure out which solution is the right legal billing program […]

How Small Talk Can Bring Big Results in Mediation

Successful negotiations require building rapport and exchanging information and proposals between the parties.  Though the parties may have conflicting interests, they’re working together to try to come to an agreement.  […]

Legal Marketing

Market to People, Not Robots:
Four Internet Marketing Tips for Lawyers

Too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for lawyers and law firms – it is – but […]

Six Words You Never Want to Hear:
“I Didn’t Know You Did That!”

“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]

Content Planning: How 15 Minutes
Can Boost Your Business

If you have an attractive website, you won’t generate the kind of business you’re looking for without great content. From a marketing perspective, lawyers who think content is meaningless are […]

How Google Decides
If You Have A Quality Website

How Google Decides If You Have A Quality Website The rollout of Google’s Panda 4.0 update in May promoted “quality” websites and downgraded “low quality” sites. As a result, some […]

The Write Stuff: 5 Steps to Build
Your Reputation Through Your Writing

Content marketing is a great way to build business and burnish reputation. This is especially true for professionals that sell their knowledge, such as lawyers. That’s because experts write. They […]