Featured Articles

Artificial Intelligence 101
And How It Can Help Your Law Firm

In today’s digital world, law firms are seeing increased pressure from clients to incorporate artificial intelligence (AI) and data-driven tools into their law practices. Simply put, clients are being more […]

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Practice Management

How Lawyers Have Been Brainwashed
Regarding Their Malpractice Insurance

It Isn’t Your Fault!   Lawyers and Law Firms Have Been Brainwashed About Choosing and Buying Insurance Protection Stop and think. When you purchased your present Lawyers Professional Liability, Office Business […]

7 Ways Bad UX is Killing
Your SEO (And How to Fix It)

Links, content, keywords and basic on-site optimization are all important aspects of SEO but the one thing that can kill good optimization is a poor user experience. UX (or user […]

“My Bottom Line is…”
And Other Misinterpreted Phrases

Words have meanings.  But are they the meaning that you thought they meant.  There are countless times in mediation, where, just like in the Larsen cartoons, one party will hear […]

How to Ethically Destroy
Client Data on Hard Drives

How to Ethically Destroy Client Data on Hard Drives Keeping client data safe is imperative for an attorney and it is an ethical requirement. Since most attorneys work at firms […]

Enemy at the Gates: The New Normal
For Law Firms and their Data

Rapid and dramatic changes in technology are continuing to challenge businesses of all kinds, including those of attorneys and other professionals.  According to the article,” The New Normal: The Challenges […]

The Four Questions You Are Afraid to Ask
About Malpractice Insurance

Legal Malpractice Insurance is a topic that a lot of newly admitted attorneys and new solo practitioners have a lot of questions about and don’t really know who to go […]

Legal Marketing

Get New Business With
Click-Worthy Web Assets

Success in getting more clicks, conversions and clients on a law firm website turns on website usability — which today means engaging visitors and prompting them to stay longer and dig deeper into your […]

The Write Stuff: 5 Steps to Build
Your Reputation Through Your Writing

Content marketing is a great way to build business and burnish reputation. This is especially true for professionals that sell their knowledge, such as lawyers. That’s because experts write. They […]

7 Smoking Hot Ideas
to Get New Clients Online

New developments on the internet have made online marketing more effective than ever. The Perceptio marketing firm reports that more clients searching for an attorney found them from internet content […]

When Law Firm Marketing
Confronts Artificial Intelligence
(What Works, What Doesn’t)

In the haunting motion picture Ex Machina, there is an artificial intelligence program residing in a beautiful humanoid form. Called Ava, she is much more than a robot. Ava responds […]

Increase Your Client Leads through Effective Event Marketing

Event marketing is an effective way for a law firm to generate new client leads. In fact, according to a 2014 study commissioned by J. Johnson Executive Search and conducted […]

Centering Your Marketing
Strategy On Your Ideal Client

A marketing strategy is the engine that drives your law firm’s growth. Aiming for growth without a strategy is like trying to steer a rudderless boat. Instead of actively driving […]