Featured Articles

How AMP Pages Impact Attorney SEO

Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Avoiding the Legal Pitfalls
of an Unpaid Internship Program

Many employers bring interns on board during the summer months to provide training and experience to people who are new to their industries, cultivate future employees, and build strong relationships […]

How to Become A Local SEO Superhero

In a world full of social media and review sites, there are only a select few who can rank on page one. We invite you to learn the secrets to […]

Is Having A Top Domain Name A Right
Fit For Your Practice?

TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Lawyer Marketing – Why Your Brand Matters

Just what the heck is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: […]

Two-Factor Authentication: A Password Evolution

Why do we need passwords? They are ubiquitous and in our faces all day. I log in on 200 to 300 websites, routers, firewalls, computers and phones during an average […]

Better Invoicing Can Improve your Bottom Line:
7 Tips for Law Firm Billing Management

  Managing a legal practice can be very stressful and time-consuming.   As an attorney, you likely would rather spend your working time practicing law. The time capture, accounting, invoicing and […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

Practice Management

The 5 People You Should Never Partner With

Starting a business with another person is like getting married and should be taken just as seriously. Most people would not commit to spending the rest of their lives with […]

Numbers Don’t Lie, Unless You Want Them To

When it comes to settling or mediating a lawsuit, though what a party agrees to do or not do can be important, an agreement often boils down to numbers. What […]

Have You Really Accounted For
All Your Client’s Digital Assets?

You are helping a client put together an estate plan. In response to your questions, the client has given you a list that includes intangible assets, personal assets and real […]

Improving Your Law Practice
Cash Flow With Evergreen Retainers

Over my next few blogs I want to explore methods I’ve seen successful law firms use to maintain a positive cash flow. Since a healthy cash flow means a healthy […]

3 Essential But Overlooked
Policies Every Practice Needs

I sat down with Richard P. Terhune, Jr., CLTC, LUTCF of New York Life to ask him the top 3 things that our clients, including attorneys, don’t realize they need […]

Social Media Advertising 101

Social media can be an important part of your law firm’s marketing strategy. But to be part of your marketing strategy, you need to approach social media strategically, too. We know […]

Legal Marketing

8 Critical Elements of An Effective
Law Firm Website

What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]

Centering Your Marketing
Strategy On Your Ideal Client

A marketing strategy is the engine that drives your law firm’s growth. Aiming for growth without a strategy is like trying to steer a rudderless boat. Instead of actively driving […]

Annoying Things That Will Kill
Your Law Firm’s Google Page Ranking

In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]

Why Most People Are Scared of Lawyers
and What to Do About it

Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]

Creating Visibility: The First Step
to Rainmaking Success

The 3 Steps for Rainmaking Success: Creating Visibility (Step 1) In my last article for Legal Ink, Rainmaking Shortcuts Are For Suckers, I told you that there is no shortcut […]

Six Words You Never Want to Hear:
“I Didn’t Know You Did That!”

“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]