Featured Articles

“Google My Business” Profiles:
How to Rank in Local Search

Local search is a crucial part of a law firm’s SEO strategy because their market is constrained geographically. A large part of what local searchers see is due to their […]

Law Firm Marketing:
How to Develop Your Unique Selling Proposition

Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]

How A ‘Grandma’ Receptionist Can Help Increase Billings At Smaller Law Firms

While doing a recent turnaround at a law firm that does wills and estates, criminal, and family law, The Legal A Team noticed that one thing this firm was doing right was […]

A Lawyer’s Refresher:
Financial Records & Statements

Attorneys in all practice fields need to know the basics of reading financial statements. Attorneys practicing Business or Bankruptcy law need to know how to read financial statements in order to […]

Best Practices For Client Interviews
in Family Law Matters

Client consultations are important in all fields of law in determining whether a client is right for you or your firm. The styles and techniques used for initial interviews or […]

Internet of Things:
A Big Brother Made of Little Things[1]

I will confess that I took that title from an article sub-heading when I started researching the topic of Internet of Things (IoT) and privacy. I felt it was the […]

Speak Our Language!
Invoicing Accuracy & Rules Compliance: What Law Firms Can Learn from Clients 

Senior attorneys and managing partners are often frustrated when it comes to how they invoice, and how they are paid for their work. How can this ongoing issue with law […]

The Challenges of Contract Review

Contract review is one of the most important things attorneys do. It’s also one of the most time-consuming. Millions of hours are logged by lawyers to ensure that every defined […]

Annoying Things That Will Kill
Your Law Firm’s Google Page Ranking

In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]

Make Better Decisions
With the “Thoughtful Pause”

The seed of the idea for this post came from my own reflections about the early days of my legal career. November 1 holds significance for me because it’s about […]

Culture Shift: Helping Senior Attorneys Embrace New Technologies

Senior attorneys recognize that law firms and legal departments need to invest in and embrace new technologies to remain competitive, but acclimating to these technologies can be daunting. Tech entrepreneurs […]

General Counsels:
Building the Team from Within

As skilled lawyers, General Counsel generally have intuition regarding people, which allows them to identify skills in others and form strong teams around them. More likely than not, a General […]

The Top 7 Reasons Employers Get Sued

California has some of the most employee-friendly laws in the country. Even well-intentioned employers may unwittingly run afoul of our ever-evolving laws, suffering severe consequences. To help others avoid the […]

3 Big Misconceptions About Personal Branding for Lawyers

What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]

Making the Most of Your Relationship with a Legal Recruiter

For some attorneys, phone calls from legal recruiters are an occasional annoyance; for others, such calls are a welcome relief—even a potential lifeline thrown to a lawyer whose career may […]

Practice Management

Measuring The Right Law Firm
Financial Metrics To Improve Profitability

There are six key numbers that every self-respecting equity owner of a law firm should be looking at every month.  Every month you should be looking at a budget, a […]

Sorting Your Clients
into Rankings that Matter

—The Pareto principle applies to your law practice: —80% of your profit is earned from 20% of your clients, —and 20% of your clients are responsible for 80% of your headaches. Therefore […]

7 Simple Tips to Ensure
A Successful Legal Career

7 Simple Tips to Ensure a Successful Legal Career When we hear the term ‘career planning,’ most of us consider this to happen maybe one or a few times in […]

How an Auto Accident Can Ruin Your Practice

Erin’s law firm is located in the Dallas/Fort Worth area. Erin, the oldest of four girls, daughters of a prominent Texas lawyer, has marketed her firm as family-friendly to groups […]

Is Your Law Firm’s Mobile Data Really Secure?

Law firm IT departments face the challenge of keeping data secure as more and more lawyers and legal teams use their mobile devices to work remotely. The benefits to having […]

Why Legal Billing Software Is
Crucial To A Successful Practice

Why Legal Billing Software Is Crucial To A Successful Practice Your law firm’s profitability will depend heavily on your billing system, and by that we mean everything from your fee […]

Legal Marketing

Leveraging Video, Part One:
“What Type of Video Should I Shoot?”

Leveraging Video, Part One: “What Type of Video Should I Shoot?” “I know I should do video.” Has that thought ever crossed your mind?  More and more professionals are hearing […]

15 Best Practices
For Law Firm Web Design

Unless your Web site is findable when people search on keywords related to your law practice, you will not get any new leads. Without traffic to your Web site, you […]

The Importance of Writing
Your Personal Marketing Plan

Does your firm simply dress up the lawyers as hunters, send them into the woods and tell them to shoot at anything that moves? Instead, you should practice premeditated business […]

When Law Firm Marketing
Confronts Artificial Intelligence
(What Works, What Doesn’t)

In the haunting motion picture Ex Machina, there is an artificial intelligence program residing in a beautiful humanoid form. Called Ava, she is much more than a robot. Ava responds […]

Goodbye McDonald’s! Is Your Law Firm Next?

The day of the cheap McDonald’s hamburger is over. It is the victim of changing demographics in fast-casual restaurants. McDonald’s is busily reorganizing the deck chairs on its ship, sinking […]

Why Most People Are Scared of Lawyers
and What to Do About it

Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]