Home Legal Marketing How Google Decides
If You Have A Quality Website
How Google Decides If You Have A Quality Website
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How Google Decides
If You Have A Quality Website

0

How Google Decides If You Have A Quality Website

The rollout of Google’s Panda 4.0 update in May promoted “quality” websites and downgraded “low quality” sites. As a result, some law firm websites saw their organic traffic and search engine rankings drop by 30% to 40%.

So what is quality in Google’s view? We know that bad quality is duplicate content copied from other websites, pages that just have one or two sentences, and thinly-rewritten content that no one is engaging with.

Thanks to an official blog post by Google Fellow Amit Singhal, we have a 23-point checklist:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?

Now that you have the official Google checklist, how did your site rate?

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Larry Bodine
Larry Bodine
Larry Bodine is the Senior Legal Marketing Strategist for LawLytics legal marketing in Tucson, Arizona.

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