Top Mistakes When Investing in SEO
SEO can be a complicated process. That’s especially true for busy lawyers focused on practicing law. Even with the vast amount of knowledge available on the internet as it relates […]
Legal Marketing
5 Local SEO Hacks for Attorneys
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If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]
How AMP Pages Impact Attorney SEO
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Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]
The Essential Elements For Your Annual SEO Audit
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Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]
Is Having A Top Domain Name A Right
Fit For Your Practice?
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TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]
Lawyer Marketing – Why Your Brand Matters
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Just what is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: I like […]
How Media Relations Is Like Online Dating
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We frequently talk to lawyers and law firms that want to be quoted in newspaper and magazine articles as well as interviewed on radio and television. Media relations is a […]
Four Ways to Maximize Your Networking ROI
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Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business – and an active, engaged […]
The Development and Care of Thought Leaders…
And How It Gives You the Marketing Advantage
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Let’s face it – we live in a crowded world and everyone is talking at the same time. Between blogs, articles, emails, tweets, ads and posts, we’re flooded with news, […]
Ten Opportunities to Improve Your Law Firm Marketing
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Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re probably hoping for. […]
“Google My Business” Profiles:
How to Rank in Local Search
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Local search is a crucial part of a law firm’s SEO strategy because their market is constrained geographically. A large part of what local searchers see is due to their […]
How A ‘Grandma’ Receptionist Can Help Increase Billings At Smaller Law Firms
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While doing a recent turnaround at a law firm that does wills and estates, criminal, and family law, The Legal A Team noticed that one thing this firm was doing right was […]
Annoying Things That Will Kill
Your Law Firm’s Google Page Ranking
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In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]
3 Big Misconceptions About Personal Branding for Lawyers
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What comes to mind when you hear the term “personal brand?” For many lawyers, it conjures up visions of billboards and bus stop advertisements; self-promotion and aggrandizement. The law is […]
Engage Brand Ambassadors to Share Your Law Firm Content with Potential Clients
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Generating positive word-of-mouth has always been an effective way to reach potential clients, especially when it’s online. The statistics show that the 2016 digital approach to word-of-mouth is to engage […]
The Best Rainmaking Exercise
Is To Exercise (Literally)
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Two embarrassing admissions: First, I am writing this because I really need it, probably more than a lot of the readers. Second, I am publicly declaring that today I am […]
How Law Firms Can Successfully
Market to the Millennials
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Successful law firms are tailoring their marketing to today’s biggest generation — Millennials, who now number 75 million strong and spend $600 billion per year, making them the most lucrative […]
Not Getting New Business Online?
Try These 8 Practical Ideas
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A majority of potential customers look up an attorney online before they hire the attorney. But what if you’re not getting new clients online? It’s easy to generate new business […]
Is Your Law Firm’s Website
Good Enough to E-A-T?
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In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]
When Law Firm Marketing
Confronts Artificial Intelligence
(What Works, What Doesn’t)
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In the haunting motion picture Ex Machina, there is an artificial intelligence program residing in a beautiful humanoid form. Called Ava, she is much more than a robot. Ava responds […]
In the Rapidly Changing Legal Market,
Same is Not a Strategy
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Remember the good old days? The days when hourly rates increased year after year, junior associate time could be billed for, and it was considered unprofessional to try to poach […]
SEO MythBusters: Do .attorney Domains
Rank Better Than .com Domains?
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There is a lot of ambiguity on whether the type of gTLD (generic Top Level Domain) a website has truly influences its position in search and whether they are beneficial […]
Why PPC & Legal Directories
Can Be A Conflict Of Interest For
Legal Marketing Companies
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When it comes to our own practices, we lawyers tend to be vigilant about avoiding cases with conflicts of interest. When it comes to marketing our law firms, some lawyers […]
How to Choose The Right
Stock Photography For Your Website
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Content isn’t the only thing that makes a web page effective. Images are in part responsible for the persuasiveness of a web page. There are thousands of stock photos available […]
Why Attorneys Absolutely Need
Responsive Websites for their Practice
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Responsive design really exploded in 2013. But it wasn’t a here today, gone tomorrow trend: it’s here to stay, and it’s important for attorney websites. Responsive design has been the […]
3 Ways To Avoid Relegating
Your Voice On The Web
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As professional service providers, it shouldn’t come as a shock to lawyers that the revenue your law firm generates starts and stops with you. But it can be tough to […]
Simple Hacks Lawyers Can
Use to Check Local Rankings
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Google recently axed the ability to filter your location in search (which would provide users with different results based on where their location was set to). Most attorneys probably won’t […]
6 Ways to Take Control of Your Marketing
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As a lawyer, you don’t want to find yourself in any of these marketing ditches: • There is a mistake on your website that could lead to a disciplinary complaint, […]
Lawyer Marketing: It Pays to be the Expert
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It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]
What To Do When SEO Problems Sink Your Law Firm’s Website
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Imagine the following situation: You’re an attorney who’s spent tens of thousands of dollars investing in a law firm website. You’ve changed SEO companies several times in the past five […]
Six Words You Never Want to Hear:
“I Didn’t Know You Did That!”
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“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]
Voice Search: 4 Ways to Capitalize on this Big New Trend
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What are adults using Voice Search for? Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and yes, lawyers. Consider this Mobile searches overtook […]
7 Steps to Solidify Your Local SEO Presence
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The vast majority of lawyers are targeting a local market meaning local search should be priority number one. Instead of guessing at what is best for your website when it […]
7 Tips to Spice Up Your Online
Attorney-Client Relationships
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Since February is the month where thoughts turn to romance, love, and relationships I thought it would be a good time to review some of the issues concerning one of […]
Sorry Seems to Be The Hardest Word: Why Saying You’re Sorry is So Important to Rainmakers
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With all due respect to Sir Elton John for usurping his song title, why is it so difficult for some people to apologize? Recently, someone posted a message to private legal […]
How to Capture “Lukewarm” Visitors
to Your Law Firm Website
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The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. […]
Should Lawyers Care About Online Directories?
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The next time a potential client wants to read law firm reviews, they may go to Facebook to do it. The company has been quiet about it, but last month, […]
Successful Local Search Strategies
for Your Law Firm
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Local SEO (and especially local citations) are extremely important for lawyers. That is because most of the time potential clients are local and going to the internet to research and […]
2016 Website Audit: Does Your
Law Firm Website Set You Up for Success?
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The New Year represents new opportunities and new possibilities. It’s a chance to launch new marketing strategies and business development initiatives – which will hopefully make 2016 your best year […]
Top 7 Lies from Shady SEO Agencies
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Professionals practicing SEO are still a part of an industry without any regulation or recognized standards that will be looking to own their very own seo agency. In fact, pretty […]
New Year’s Resolution:
30 Days Of Legal Blogging
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Blogging is valuable for your law firm. Just how valuable is it? HubSpot recently published a study indicating companies that published sixteen or more blog posts monthly received three and […]
Keyword Research:
3 Reasons Why Lawyers Don’t Need It
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With 2016 just around the corner, some lawyers may be making a New Year’s resolution to take control of their law firm’s presence on the web. Part of taking control […]
The 7 Habits of Highly
Effective Law Firm Marketers
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Whether you’re marketing independently or using a digital marketing agency, effectively marketing your law firm is a really tricky task. if you don’t apply the right tactics to your strategy, […]
5 Tips For Law Firm Websites
That Get Results
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Being detail oriented can be a good thing. Paying attention to details can help you meet deadlines, catch errors in documents, and can help you follow through when you’ve got […]
4 Factors That Are MUCH More Important
Than Your Google Ranking
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Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search […]
Building the Groundwork
For Effective Law Firm Websites
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Successful lawyers have long-known the following client development formula: Doing Great Legal Work + People Telling Others = New Clients In the digital age, this formula hasn’t changed much. However, […]
Link Building Tip: How to Acquire Backlinks Naturally with Link-Bait
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There is not really a way around building links to your website if you want it to rank well in search. It’s ok to get well-designed link building services but […]
How to Create Quality Rainmaking Relationships on Social Media
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In my last article for Legal Ink, Understanding the Key Differences between Marketing and Networking in Social Media, I promised to teach you how to use social media for networking […]