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Tom Shapiro

Tom Shapiro is the CEO of Stratabeat, a marketing, branding and design agency. Through Shapiro’s career, he has developed marketing strategies for market leaders such as Intel, Hewlett-Packard, AT&T, P&G and Kraft Foods. Shapiro’s thoughts on marketing strategy, branding and conversion optimization have appeared in publications and websites such as CMO.com, CNN, iMedia Connection, MarketingProfs, MediaPost, REALTOR Magazine, Search Marketing Standard and Website Magazine.

Centering Your Marketing <br>Strategy On Your Ideal Client

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A marketing strategy is the engine that drives your law firm’s growth. Aiming for growth without a strategy is like trying to steer a rudderless boat. Instead of actively driving […]

The 10-Step Blueprint for <br>Hyper Local Legal Marketing

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Law firms that focus on specific geographical regions know the power of local marketing. It’s logical-put your marketing in front of the people who are most likely to hire your […]

Increase Your Client Leads through Effective Event Marketing

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Event marketing is an effective way for a law firm to generate new client leads. In fact, according to a 2014 study commissioned by J. Johnson Executive Search and conducted […]

5 Highly Effective A/B Testing Tools<br> to Generate More Website Leads

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A prospective client lands on your website. If in the first few seconds they feel that the site is not sufficiently professional and not quickly guiding them to the information […]