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Larry Bodine

Larry Bodine is the Senior Legal Marketing Strategist for LawLytics legal marketing in Tucson, Arizona.
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Legal Marketing

Engage Brand Ambassadors to Share Your Law Firm Content with Potential Clients

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Generating positive word-of-mouth has always been an effective way to reach potential clients, especially when it’s online. The statistics show that the 2016 digital approach to word-of-mouth is to engage […]
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Legal Marketing

How Law Firms Can Successfully <br>Market to the Millennials

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Successful law firms are tailoring their marketing to today’s biggest generation — Millennials, who now number 75 million strong and spend $600 billion per year, making them the most lucrative […]
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Legal Marketing

Not Getting New Business Online? <br>Try These 8 Practical Ideas

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A majority of potential customers look up an attorney online before they hire the attorney. But what if you’re not getting new clients online? It’s easy to generate new business […]
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Legal Marketing

When Law Firm Marketing <br>Confronts Artificial Intelligence <br>(What Works, What Doesn’t)

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In the haunting motion picture Ex Machina, there is an artificial intelligence program residing in a beautiful humanoid form. Called Ava, she is much more than a robot. Ava responds […]
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Legal Marketing

6 Ways to Take Control of Your Marketing

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As a lawyer, you don’t want to find yourself in any of these marketing ditches: • There is a mistake on your website that could lead to a disciplinary complaint, […]
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Legal Marketing

Voice Search: 4 Ways to Capitalize on this Big New Trend

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What are adults using Voice Search for? Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and yes, lawyers. Consider this Mobile searches overtook […]
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Video

Get New Business by Becoming a <br>Leader in an Organization of Clients

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Management

5 Online Business Development Tips for a Prosperous 2016

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Over the last five years there’s been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a […]
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Video

Turning A Business Card<br> into a Nugget of Gold

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Legal Marketing

The 3 Best Referral Sources <br>to Get New Business

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Management

Sorting Your Clients <br>into Rankings that Matter

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—The Pareto principle applies to your law practice: —80% of your profit is earned from 20% of your clients, —and 20% of your clients are responsible for 80% of your headaches. Therefore […]
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Management

4 Critical Steps to Become a Rainmaker

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Legal Marketing

5 Legal Marketing Tips <br>to Stay Above Your Competitors

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For lawyers in practice today, it feels as if we are in a world full of lawyers, all pursuing the same sought-after clients. However, by taking five critical steps online, […]
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Legal Marketing

7 Smoking Hot Ideas <br>to Get New Clients Online

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New developments on the internet have made online marketing more effective than ever. The Perceptio marketing firm reports that more clients searching for an attorney found them from internet content […]
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Video

Best Practices to Get in Front of Decision Makers

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Video

Use These 3 Magic Words <br>to Get New Business

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Legal Marketing

Google Home Services Launches for <br>Tradesmen And Lawyers May Be Next

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Google is now rating plumbers and locksmiths in San Francisco, under the name Google Home Services. Will there be a Google Legal Services directory next? Dan Jaffe, CEO of LawLytics, raises the point […]
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Legal Marketing

The Importance of Writing <br>Your Personal Marketing Plan

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Does your firm simply dress up the lawyers as hunters, send them into the woods and tell them to shoot at anything that moves? Instead, you should practice premeditated business […]
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Legal Marketing

How to Identify Anonymous <br>Visitors to Your Website

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Just today I noticed that a 100-lawyer Florida law firm visited my blog and the visitor read one of my most popular articles, Why 25% of Lawyers Can’t Sell. I have software […]
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Legal Marketing

Top 10 New Marketing Tactics<br> from the PILMMA Summit

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More than 150 lawyers attended the PILMMA legal marketing conference in Ft. Worth last week and came back with pages of money-making ideas. It was a fabulous event to network with […]
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Legal Marketing

Goodbye McDonald’s! Is Your Law Firm Next?

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The day of the cheap McDonald’s hamburger is over. It is the victim of changing demographics in fast-casual restaurants. McDonald’s is busily reorganizing the deck chairs on its ship, sinking […]
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Legal Marketing

3 Essential Steps to Turn Your Website into a Business Development Machine

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Are you frustrated with your website? Is it not producing any results? If so, there are three important changes you must make to transform it from a billboard into a […]
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Management

6 Steps for Associates to Transition from a Worker Bee into a Rainmaker

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There comes a day when the partners of your law firm will tell their associates that they need to build their own clientele. The partners will no longer assign work […]
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Management

LawLytics Review: Potent Online <br>Marketing for Attorneys

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I first noticed how effective my new website was when I started getting leads right after it went online. Shortly later, I got a request to reprint a blog post […]
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Get New Business With Click-Worthy Web Assets
Legal Marketing

Get New Business With <br>Click-Worthy Web Assets

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Success in getting more clicks, conversions and clients on a law firm website turns on website usability — which today means engaging visitors and prompting them to stay longer and dig deeper into your […]
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Whats Ahead for Legal Marketing in 2015
Legal Marketing

The Stars Show What’s Ahead<br> for Legal Marketing in 2015

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The Stars Show What’s Ahead for Legal Marketing in 2015 I see big changes in law firm marketing coming in 2015. There have been several tipping points — such as […]
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The Ten Most Effective Law Firm Marketing Techniques
Legal Marketing

The Ten Most Effective<br> Law Firm Marketing Techniques

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Many lawyers don’t get new clients and files because they don’t do enough business development activities, or they waste time on the wrong activities, or they don’t get face-to-face with […]
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How to Convert Blog Posts Into Leads and New Clients
Legal Marketing

How to Convert Blog Posts <br>Into Leads and New Clients

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For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. In fact, blogging is one of the […]
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Legal Marketing

How Google Decides<br> If You Have A Quality Website

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How Google Decides If You Have A Quality Website The rollout of Google’s Panda 4.0 update in May promoted “quality” websites and downgraded “low quality” sites. As a result, some […]
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Why 25% of Lawyers Can't Sell
Legal Marketing

Why 25% of Lawyers Can’t Sell

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Why 25% of Lawyers Can’t Sell Only 20% of lawyers are natural born marketers, according to Dr. Larry Richard, Founder & Principal Consultant at LawyerBrain LLC. He found that an additional […]
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Surprise! Yelp is the Most Popular And Trusted Lawyer Website
Legal Marketing

Surprise! Yelp is the Most Popular <br>And Trusted Lawyer Website

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Surprise! Yelp is the Most Popular And Trusted Lawyer Website For years lawyers have paid big fees to Martindale-Hubbell, Avvo and Super Lawyers in hopes of generating clients and favorable […]
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Mobile Legal Marketing: The Smart Phone Tipping Point
Legal Marketing

Mobile Legal Marketing: <br>The Smart Phone Tipping Point

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Mobile Legal Marketing: The Smart Phone Tipping Point The first impression that clients will get about you is when they visit your website on a smart phone. This may come […]
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Turning Your Practice Website Visitors into Clients
Legal Marketing

Turning Your Practice<br> Website Visitors into Clients

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Turning Your Practice Website Visitors into Clients Today, the vast majority of potential clients will check out a lawyer’s website before retaining the law firm. To turn this traffic into […]
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