Home Daniel Decker

Daniel Decker

Daniel Decker is a Partner at Spotlight Branding. He is passionate about marketing strategy, copywriting, and creating value. In his spare time, Daniel enjoys playing sports, attempting to play guitar, following politics, and reading a good book.
Lastest from Daniel Decker
playlists
Legal Marketing

Lawyer Marketing – Why Your Brand Matters

Daniel Decker 0
Just what is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: I like […]
Read more
Legal Marketing

Four Ways to Maximize Your Networking ROI

Daniel Decker 0
Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business – and an active, engaged […]
Read more
Legal Marketing

Ten Opportunities to Improve Your Law Firm Marketing

Daniel Decker 0
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re probably hoping for. […]
Read more
Legal Marketing

Law Firm Marketing: <br>How to Develop Your Unique Selling Proposition

Daniel Decker 0
Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]
Read more
Legal Marketing

Lawyer Marketing: It Pays to be the Expert

Daniel Decker 0
It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]
Read more
Legal Marketing

Six Words You Never Want to Hear: <br>“I Didn’t Know You Did That!”

Daniel Decker 0
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]
Read more
Legal Marketing

How to Capture “Lukewarm” Visitors <br>to Your Law Firm Website

Daniel Decker 0
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. […]
Read more
Legal Marketing

2016 Website Audit: Does Your<br> Law Firm Website Set You Up for Success?

Daniel Decker 0
The New Year represents new opportunities and new possibilities. It’s a chance to launch new marketing strategies and business development initiatives – which will hopefully make 2016 your best year […]
Read more
Legal Marketing

4 Factors That Are MUCH More Important <br>Than Your Google Ranking

Daniel Decker 0
Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search […]
Read more
Legal Marketing

5 Everyday Strategies to Maximize Your Referral Pipeline

Daniel Decker 0
“I don’t need internet marketing, I get my business through referrals.”  This is something we hear all the time from lawyers. You might get the majority of your business through […]
Read more
Legal Marketing

Rise Above Your Competition: <br>The Power of the Premium Brand

Daniel Decker 0
1,300,705. That’s how many licensed attorneys are practicing in the US today, according to the ABA. 172,630 in New York State. 165,952 in California. 86,494 in Texas, 74,258 in Florida […]
Read more
Legal Marketing

Market to People, Not Robots: <br>Four Internet Marketing Tips for Lawyers

Daniel Decker 0
Too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for lawyers and law firms – it is – but […]
Read more
Legal Marketing

Why Most People Are Scared of Lawyers <br>and What to Do About it

Daniel Decker 0
Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]
Read more
Management

Is There a Hole in Your <br>Business Development Funnel?

Daniel Decker 0
Let’s talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend […]
Read more
Legal Marketing

5 Ways to Write Better <br>Content for Your Law Firm Website

Daniel Decker 0
Your website is an opportunity to tell your story, to connect with prospects and potential referral sources, and to build your credibility. It’s a powerful business development tool. While the […]
Read more
Legal Marketing

Lock Out The Competition With <br>Your Law Firm Internet Presence

Daniel Decker 0
What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]
Read more
Critical Elements of An Effective Law Firm Website
Legal Marketing

8 Critical Elements of An Effective<br> Law Firm Website

Daniel Decker 0
What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]
Read more
Do You Have "Useful" Content
Legal Marketing

Do You Really Have “Useful” <br>Content on Your Website?

Daniel Decker 0
“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]
Read more
Why Online Video Is Essential to Your Practice
Legal Marketing

Why Online Video Is Essential<br> to Your Practice

Daniel Decker 0
Why should you invest the time, money, and effort to add videos to your website? It’s NOT just about you. It’s not just about making you look good or making […]
Read more
4 Ways to Improve Your Current Referral Sources
Legal Marketing

4 Ways to Improve <br>Your Current Referral Sources

Daniel Decker 0
According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers. […]
Read more
Legal Ink Magazine © 2018
Close