Lawyer Marketing – Why Your Brand Matters
Just what is a “brand” and why does “branding” matter for lawyers? These are important questions and there’s a lot of misinformation out there, so let’s dive in: I like […]
Four Ways to Maximize Your Networking ROI
Networking is a critical piece of the business development puzzle for just about every lawyer. Referrals are arguably the very best source of new business – and an active, engaged […]
Ten Opportunities to Improve Your Law Firm Marketing
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re probably hoping for. […]
Law Firm Marketing: <br>How to Develop Your Unique Selling Proposition
Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]
Lawyer Marketing: It Pays to be the Expert
It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]
Six Words You Never Want to Hear: <br>“I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]
How to Capture “Lukewarm” Visitors <br>to Your Law Firm Website
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. […]
2016 Website Audit: Does Your<br> Law Firm Website Set You Up for Success?
The New Year represents new opportunities and new possibilities. It’s a chance to launch new marketing strategies and business development initiatives – which will hopefully make 2016 your best year […]
4 Factors That Are MUCH More Important <br>Than Your Google Ranking
Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search […]
5 Everyday Strategies to Maximize Your Referral Pipeline
“I don’t need internet marketing, I get my business through referrals.” This is something we hear all the time from lawyers. You might get the majority of your business through […]
Rise Above Your Competition: <br>The Power of the Premium Brand
1,300,705. That’s how many licensed attorneys are practicing in the US today, according to the ABA. 172,630 in New York State. 165,952 in California. 86,494 in Texas, 74,258 in Florida […]
Market to People, Not Robots: <br>Four Internet Marketing Tips for Lawyers
Too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for lawyers and law firms – it is – but […]
Why Most People Are Scared of Lawyers <br>and What to Do About it
Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]
Is There a Hole in Your <br>Business Development Funnel?
Let’s talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend […]
5 Ways to Write Better <br>Content for Your Law Firm Website
Your website is an opportunity to tell your story, to connect with prospects and potential referral sources, and to build your credibility. It’s a powerful business development tool. While the […]
Lock Out The Competition With <br>Your Law Firm Internet Presence
What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]
8 Critical Elements of An Effective<br> Law Firm Website
What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]
Do You Really Have “Useful” <br>Content on Your Website?
“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]
Why Online Video Is Essential<br> to Your Practice
Why should you invest the time, money, and effort to add videos to your website? It’s NOT just about you. It’s not just about making you look good or making […]
4 Ways to Improve <br>Your Current Referral Sources
According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers. […]