Legal Marketing

5 Legal Marketing Tips
to Stay Above Your Competitors

November 1, 2015

Larry Bodine

For lawyers in practice today, it feels as if we are in a world full of lawyers, all pursuing the same sought-after clients. However, by taking five critical steps online, […]

Legal Marketing

5 Everyday Strategies to Maximize Your Referral Pipeline

November 1, 2015

Daniel Decker

“I don’t need internet marketing, I get my business through referrals.” This is something we hear all the time from lawyers. You might get the majority of your business through […]

Legal Marketing

7 Smoking Hot Ideas
to Get New Clients Online

October 1, 2015

Larry Bodine

New developments on the internet have made online marketing more effective than ever. The Perceptio marketing firm reports that more clients searching for an attorney found them from internet content […]

Legal Marketing

6 Stupid SEO Myths
That Are Still Alive in 2015

October 1, 2015

Chris Dreyer

A large part of my job is educating my clientele. There is a lot of good information on the internet about SEO and there is equally as much bad information. On […]

Legal Marketing

Centering Your Marketing
Strategy On Your Ideal Client

October 1, 2015

Tom Shapiro

A marketing strategy is the engine that drives your law firm’s growth. Aiming for growth without a strategy is like trying to steer a rudderless boat. Instead of actively driving […]

Legal Marketing

Is Your Law Firm’s Domain Name in Danger?

October 1, 2015

Dan Jaffe

Lawyers, your law firm’s domain name is a valuable asset. And it’s worth protecting. Why does it need to be protected? Because there are predators who can and will steal […]

Legal Marketing

Rise Above Your Competition:
The Power of the Premium Brand

October 1, 2015

Daniel Decker

1,300,705. That’s how many licensed attorneys are practicing in the US today, according to the ABA. 172,630 in New York State. 165,952 in California. 86,494 in Texas, 74,258 in Florida […]

Legal Marketing

Market to People, Not Robots:
Four Internet Marketing Tips for Lawyers

September 1, 2015

Daniel Decker

Too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for lawyers and law firms – it is – but […]

Legal Marketing

Google Home Services Launches for
Tradesmen And Lawyers May Be Next

September 1, 2015

Larry Bodine

Google is now rating plumbers and locksmiths in San Francisco, under the name Google Home Services. Will there be a Google Legal Services directory next? Dan Jaffe, CEO of LawLytics, raises the point […]

Legal Marketing

6 Local SEO Facts
Every Lawyer Should Know

September 1, 2015

Chris Dreyer

Good SEO is a long term investment in your attorney brand. When I talk to people about search engine optimization (even in the simplest of terms), I often draw a […]

Legal Marketing

The Importance of Writing
Your Personal Marketing Plan

September 1, 2015

Larry Bodine

Does your firm simply dress up the lawyers as hunters, send them into the woods and tell them to shoot at anything that moves? Instead, you should practice premeditated business […]

Legal Marketing

Boost Your Adwords Campaign
By 30% Without Paying More

September 1, 2015

Thomas J. Williams

For much of Adwords’ existence, advertisers were limited to a tiny classified ad 130 characters in text. Fortunately, Google Adwords releases new features all the time. One feature they have recently […]

Legal Marketing

How to Identify Anonymous
Visitors to Your Website

August 1, 2015

Larry Bodine

Just today I noticed that a 100-lawyer Florida law firm visited my blog and the visitor read one of my most popular articles, Why 25% of Lawyers Can’t Sell. I have software […]

Legal Marketing

Top 10 New Marketing Tactics
from the PILMMA Summit

August 1, 2015

Larry Bodine

More than 150 lawyers attended the PILMMA legal marketing conference in Ft. Worth last week and came back with pages of money-making ideas. It was a fabulous event to network with […]

Legal Marketing

Would YOU Hire Yourself As Legal Counsel?

August 1, 2015

David Gittelman

You know you’re a great attorney. You win your cases, you have impressive credentials, and your former clients always say nice things about you. So, how come you don’t have as […]

Legal Marketing

Effective YouTube
Marketing Tips For Lawyers

August 1, 2015

Chris Dreyer

Youtube has always been a great platform for marketing. It is extremely easy to make and upload a halfway decent video and with some tips and guidance, lawyers can make […]

Legal Marketing

The 10-Step Blueprint for
Hyper Local Legal Marketing

August 1, 2015

Tom Shapiro

Law firms that focus on specific geographical regions know the power of local marketing. It’s logical—put your marketing in front of the people who are most likely to hire your […]

Legal Marketing

8 Reasons Why Attorneys Should Be
Using “Google Call Only” Campaigns

July 1, 2015

Chris Dreyer

AdWords is a good source of fast and highly targeted traffic. Earlier this year Google announced [1] call only campaigns for businesses that value phone calls more than visitors and/or form […]

Legal Marketing

Negative Online Reviews: Revenge for
Angry Clients And Competitors

July 1, 2015

Jana Schilder

“I DO NOT recommended this lawyer to anyone. They will suck you dry!!! They were completely unprofessional and I am not happy with the quality of service I received. My […]

Legal Marketing

Goodbye McDonald’s! Is Your Law Firm Next?

July 1, 2015

Larry Bodine

The day of the cheap McDonald’s hamburger is over. It is the victim of changing demographics in fast-casual restaurants. McDonald’s is busily reorganizing the deck chairs on its ship, sinking […]

Legal Marketing

When To Know It’s Time
To Redesign Your Website

July 1, 2015

Corey Quinn

You’ve heard the phrase, “don’t judge a book by its cover,” but when it comes to finding law firms online, few witticisms are further from the truth. For attorneys, an […]

Legal Marketing

5 Ways to Write Better
Content for Your Law Firm Website

June 1, 2015

Daniel Decker

Your website is an opportunity to tell your story, to connect with prospects and potential referral sources, and to build your credibility. It’s a powerful business development tool. While the […]

Legal Marketing

3 Essential Steps to Turn Your Website into a Business Development Machine

June 1, 2015

Larry Bodine

Are you frustrated with your website? Is it not producing any results? If so, there are three important changes you must make to transform it from a billboard into a […]

Legal Marketing

Increase Your Client Leads through Effective Event Marketing

June 1, 2015

Tom Shapiro

Event marketing is an effective way for a law firm to generate new client leads. In fact, according to a 2014 study commissioned by J. Johnson Executive Search and conducted […]

Legal Marketing

7 Things Public Relations Will Do for Personal Injury Firms

June 1, 2015

Jana Schilder

Let’s face it: the biggest problem personal injury lawyers and law firms face is how to remain relevant and top-of-mind with the general public as well as important referral sources […]

Legal Marketing

5 Reasons Why Your
AdWords Campaign is Suffering

June 1, 2015

Chris Dreyer

Google AdWords is a multifaceted advertising platform. A lot of variables have to come together for it to do a good job. Google works hard to provide information to users […]

Legal Marketing

Is Your Website Ready
for Google’s Mobile Armageddon?

May 1, 2015

Chris Dreyer

Whenever there is advance announcement of an algorithm update from Google, it is promptly followed by a slew of articles and blog posts promoting worry and panic[1]. As it relates […]

Legal Marketing

Are You Hitting Content
Marketing Home Runs?

May 1, 2015

James Harrington

A Changing Playing Field is Changing the Way You Must Think About Content Marketing Chances are your firm website has a blog or resource section where articles are posted. In […]

Legal Marketing

How to Avoid SEO Snake Oil Hangovers

May 1, 2015

Chris Dreyer

Service providers in any industry open themselves up to liability in the course of their work and marketing online is no different. For the legal industry, this was illustrated very […]

Legal Marketing

Marketing’s Secret Ingredient:
The Testimonial

May 1, 2015

Priyanka Menon

Marketing to the legal industry comes with its own nuances. Lawyers know that they need to seek products and services that have been tried and tested by professionals like them. […]

Legal Marketing

How To Say You’re A Lawyer Without Killing the Conversation

May 1, 2015

Jaime Field

When you are asked the titular question, “What do you do for a living?”- How do you respond? If you are like most lawyers, you say: “I am a lawyer” […]

Legal Marketing

How the “The Unknown Unknowns” Will Kill Your Practice

May 1, 2015

Jana Schilder

When trying a case, the number one rule of putting anyone on the stand is: “Never ask a question you don’t know the answer to.” Asking a question of a […]

Legal Marketing

Lock Out The Competition With
Your Law Firm Internet Presence

May 1, 2015

Daniel Decker

What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]

Legal Marketing

8 Critical Elements of An Effective
Law Firm Website

April 1, 2015

Daniel Decker

What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]

Legal Marketing

7 Free Legal Directories You Cannot Ignore

April 1, 2015

Chris Dreyer

Contextually relevant links[1] are an important part of a websites link profile. Think of backlinks as “votes”. The more votes you receive from high quality websites, the better chance your […]

Legal Marketing

5 Highly Effective A/B Testing Tools
to Generate More Website Leads

April 1, 2015

Tom Shapiro

A prospective client lands on your website. If in the first few seconds they feel that the site is not sufficiently professional and not quickly guiding them to the information […]

Legal Marketing

The Final Step for Rainmaking Success:
Creating Credibility and Trust

April 1, 2015

Jaime Field

In February, I began a series of articles on the Three Steps to Rainmaking Success. And once again, they are: Marketing: Creating visibility and becoming known as an authority in […]

Legal Marketing

Innovative or Just Insane Attorney Commercials

April 1, 2015

Alison Lindy Higgins

Sometimes you have to be creative and push the envelope a little to get your name out there and find clients. These attorneys have done just that with their television commercials, and […]

Legal Marketing

Do You Really Have “Useful”
Content on Your Website?

March 1, 2015

Daniel Decker

“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]

Legal Marketing

The Morality of Marketing A Law Firm

March 1, 2015

RJon Robins

Recently I got into a conversation (argument) with a lawyer who was complaining that (1) He isn’t making enough money; and (2) He feels lawyers marketing our practices is an […]

Legal Marketing

Get New Business With
Click-Worthy Web Assets

March 1, 2015

Larry Bodine

Success in getting more clicks, conversions and clients on a law firm website turns on website usability — which today means engaging visitors and prompting them to stay longer and dig deeper into your […]

Legal Marketing

How to Generate Free Media Buzz
on the Web…Forever

March 1, 2015

Chris Dreyer

In SEO, you have to be creative to stay ahead of the curve. Once you have learned the basic concepts about how search engines work[1], you can think of your own […]

Legal Marketing

The Stars Show What’s Ahead
for Legal Marketing in 2015

February 1, 2015

Larry Bodine

The Stars Show What’s Ahead for Legal Marketing in 2015 I see big changes in law firm marketing coming in 2015. There have been several tipping points — such as […]

Legal Marketing

Five Ways to Romance Your Clients

February 1, 2015

James Harrington

Like any relationship, an attorney/client relationship can get into a rut. The excitement of the chase leads to elation when the new client is landed, followed by a period marked […]

Legal Marketing

Online Remarketing Strategies for Lawyers

February 1, 2015

Chris Dreyer

Lawyers can use Google’s display platform to re-capture visitors who came to their website and then left to go somewhere else on the web. It’s known as remarketing (also sometimes […]

Legal Marketing

Why Online Video Is Essential
to Your Practice

February 1, 2015

Daniel Decker

Why should you invest the time, money, and effort to add videos to your website? It’s NOT just about you. It’s not just about making you look good or making […]

Making Your Marketing Work (For Everyone)

Legal Marketing

Making Your Legal Marketing Work (For Everyone)

February 1, 2015

Nic Mayne

Making Your Legal Marketing Work (For Everyone) The goal of marketing is obviously to reach your target market, and convince them to hire your firm. However, oftentimes lawyers and law […]

Legal Marketing

Creating Visibility: The First Step
to Rainmaking Success

February 1, 2015

Jaime Field

The 3 Steps for Rainmaking Success: Creating Visibility (Step 1) In my last article for Legal Ink, Rainmaking Shortcuts Are For Suckers, I told you that there is no shortcut […]