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Matthew Laurin

Matthew Laurin is the Director of Marketing for Rankings.io, an SEO agency specializing in the legal vertical. Matthew has spent his career mastering the various branches of digital marketing including paid search and social, search engine optimization, inbound and email marketing, data analysis and analytics. He holds degrees from Eastern Michigan University and WCC in Business, Psychology, and Criminal Justice. He is an accomplished writer, web-developer, and has lead teams of professionals in the digital realm while overseeing multi-million dollar marketing and operational budgets.

Top Mistakes When Investing in SEO

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SEO can be a complicated process. That’s especially true for busy lawyers focused on practicing law. Even with the vast amount of knowledge available on the internet as it relates […]

5 Local SEO Hacks for Attorneys

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If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will search for one that is geographically […]

Link Piggybacking: Modeling Your Competitor’s Success in Search

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Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

How AMP Pages Impact Attorney SEO

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Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

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Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Is Having A Top Domain Name A Right <br>Fit For Your Practice?

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TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

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Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

“Google My Business” Profiles: <br>How to Rank in Local Search

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Local search is a crucial part of a law firm’s SEO strategy because their market is constrained geographically. A large part of what local searchers see is due to their […]