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Daniel Decker

Daniel Decker is a Partner at Spotlight Branding. He is passionate about marketing strategy, copywriting, and creating value. In his spare time, Daniel enjoys playing sports, attempting to play guitar, following politics, and reading a good book.

Law Firm Marketing: <br>How to Develop Your Unique Selling Proposition

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Most conversations about marketing a law firm – or really, most businesses – are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects […]

Lawyer Marketing: It Pays to be the Expert

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It pays to be the expert. This is true in just about every field – and it’s certainly true in law. Most consumers looking for a lawyer are facing significant […]

Six Words You Never Want to Hear: <br>“I Didn’t Know You Did That!”

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“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done […]

How to Capture “Lukewarm” Visitors <br>to Your Law Firm Website

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The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. […]

2016 Website Audit: Does Your<br> Law Firm Website Set You Up for Success?

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The New Year represents new opportunities and new possibilities. It’s a chance to launch new marketing strategies and business development initiatives – which will hopefully make 2016 your best year […]

4 Factors That Are MUCH More Important <br>Than Your Google Ranking

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Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search […]

5 Everyday Strategies to Maximize Your Referral Pipeline

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“I don’t need internet marketing, I get my business through referrals.”  This is something we hear all the time from lawyers. You might get the majority of your business through […]

Rise Above Your Competition: <br>The Power of the Premium Brand

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1,300,705. That’s how many licensed attorneys are practicing in the US today, according to the ABA. 172,630 in New York State. 165,952 in California. 86,494 in Texas, 74,258 in Florida […]

Market to People, Not Robots: <br>Four Internet Marketing Tips for Lawyers

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Too many lawyers equate “internet marketing” with “showing up on the first page of Google.” Not that Google isn’t important for lawyers and law firms – it is – but […]

Why Most People Are Scared of Lawyers <br>and What to Do About it

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Most consumers in the United States don’t trust lawyers. Research over the years has reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe […]

Is There a Hole in Your <br>Business Development Funnel?

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Let’s talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend […]

5 Ways to Write Better <br>Content for Your Law Firm Website

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Your website is an opportunity to tell your story, to connect with prospects and potential referral sources, and to build your credibility. It’s a powerful business development tool. While the […]

Lock Out The Competition With <br>Your Law Firm Internet Presence

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What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more […]

8 Critical Elements of An Effective<br> Law Firm Website

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What makes a good law firm website? There’s plenty of room for disagreement when it comes to style and design elements. But there are important elements which should be present […]

Do You Really Have “Useful” <br>Content on Your Website?

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“Content marketing” is a buzzword in 2015. It’s a simple concept. It means creating content (blog entries, videos, reports, webinars, etc.) that is valuable and relevant to your target market. […]

Why Online Video Is Essential<br> to Your Practice

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Why should you invest the time, money, and effort to add videos to your website? It’s NOT just about you. It’s not just about making you look good or making […]

4 Ways to Improve <br>Your Current Referral Sources

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According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers. […]