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Chris Dreyer

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO (search engine optimization) and website design agency with special emphasis on the legal vertical. The professionals at Rankings.io consult with each firm they represent independently to determine their most important online marketing needs.

Link Piggybacking: Modeling Your Competitor’s Success in Search

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Even for seasoned SEOs it can be difficult to know where to start with outranking your competition. Do you need more links? More technical fixes on your site? Maybe you […]

How AMP Pages Impact Attorney SEO

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Google’s AMP project is yet another example of how the rules are changing for SEO. More and more mobile devices are connected to the internet every day which makes the […]

The Essential Elements For Your Annual SEO Audit

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Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist saves a ton of time. Lawyers can […]

Is Having A Top Domain Name A Right <br>Fit For Your Practice?

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TLDs, or top-level domains, are an important decision for your attorney brand. The type of TLD influences how consumers perceive you and your firm. In the past few years, just […]

Adding SSL to Your Attorney Website: 5 Things You Need To Know

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Google announced in 2014[1] that it would be using SSL as a ranking factor in search. In other words that means if you have a security certificate applied to your […]

“Google My Business” Profiles: <br>How to Rank in Local Search

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Local search is a crucial part of a law firm’s SEO strategy because their market is constrained geographically. A large part of what local searchers see is due to their […]

Annoying Things That Will Kill <br>Your Law Firm’s Google Page Ranking

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In mid-2015 Google quietly rolled out algorithm changes that influenced where sites rank based on the user experience they provide their visitors. This was not one of the company’s most […]

Is Your Law Firm’s Website <br>Good Enough to E-A-T?

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In the early days of search Google wasn’t all that good at differentiating between content that was well-researched and helpful from content that was topical in nature and basically useless. […]

SEO MythBusters: Do .attorney Domains <br>Rank Better Than .com Domains?

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There is a lot of ambiguity on whether the type of gTLD (generic Top Level Domain) a website has truly influences its position in search and whether they are beneficial […]

7 Ways Bad UX is Killing <br>Your SEO (And How to Fix It)

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Links, content, keywords and basic on-site optimization are all important aspects of SEO but the one thing that can kill good optimization is a poor user experience. UX (or user […]

Simple Hacks Lawyers Can <br>Use to Check Local Rankings

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Google recently axed the ability to filter your location in search (which would provide users with different results based on where their location was set to). Most attorneys probably won’t […]

7 Steps to Solidify Your Local SEO Presence

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The vast majority of lawyers are targeting a local market meaning local search should be priority number one. Instead of guessing at what is best for your website when it […]

Successful Local Search Strategies <br>for Your Law Firm

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Local SEO (and especially local citations) are extremely important for lawyers. That is because most of the time potential clients are local and going to the internet to research and […]

Top 7 Lies from Shady SEO Agencies

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Professionals practicing SEO are still a part of an industry without any regulation or recognized standards. In fact, pretty much anyone can set up a basic website and claim to […]

Link Building Tip: How to Acquire Backlinks Naturally with Link-Bait

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There is not really a way around building links to your website if you want it to rank well in search. It’s ok to have well-designed link building campaigns but […]

Why “Content is King” is Total Bullsh!#@t for Lawyers

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“Content is King” is the mantra of many SEO’s and marketers involved in the business of getting websites to rank well in search. Although content (i.e. images, audio, graphics, video […]

6 Stupid SEO Myths<br> That Are Still Alive in 2015

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A large part of my job is educating my clientele. There is a lot of good information on the internet about SEO and there is equally as much bad information. On […]

6 Local SEO Facts<br> Every Lawyer Should Know

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Good SEO is a long term investment in your attorney brand. When I talk to people about search engine optimization (even in the simplest of terms), I often draw a […]

Effective YouTube <br>Marketing Tips For Lawyers

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Youtube has always been a great platform for marketing. It is extremely easy to make and upload a halfway decent video and with some tips and guidance, lawyers can make […]

8 Reasons Why Attorneys Should Be <br>Using “Google Call Only” Campaigns

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AdWords is a good source of fast and highly targeted traffic. Earlier this year Google announced [1] call only campaigns for businesses that value phone calls more than visitors and/or form […]

5 Reasons Why Your <br>AdWords Campaign is Suffering

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Google AdWords is a multifaceted advertising platform. A lot of variables have to come together for it to do a good job. Google works hard to provide information to users […]

Is Your Website Ready <br>for Google’s Mobile Armageddon?

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Whenever there is advance announcement of an algorithm update from Google, it is promptly followed by a slew of articles and blog posts promoting worry and panic[1]. As it relates […]

How to Avoid SEO Snake Oil Hangovers

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Service providers in any industry open themselves up to liability in the course of their work and marketing online is no different. For the legal industry, this was illustrated very […]

7 Free Legal Directories You Cannot Ignore

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Contextually relevant links[1] are an important part of a websites link profile.  Think of backlinks as “votes”.  The more votes you receive from high quality websites, the better chance your […]

How to Generate Free Media Buzz<br> on the Web…Forever

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In SEO, you have to be creative to stay ahead of the curve. Once you have learned the basic concepts about how search engines work[1], you can think of your own […]

Online Remarketing Strategies for Lawyers

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Lawyers can use Google’s display platform to re-capture visitors who came to their website and then left to go somewhere else on the web. It’s known as remarketing (also sometimes […]

Organizing Your Website to Maximize Your SEO

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Organizing Your Website to Maximize Your SEO Organizing the information on the web is Google’s mission. Other search engines have similar goals. Despite having really smart engineers, thousands of person-hours […]

Top 7 Lies from Shady SEO Agencies

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Professionals practicing SEO are still a part of an industry without any regulation or recognized standards. In fact, pretty much anyone can set up a basic website and claim to […]

Negative SEO: It’s Real & Here’s What <br>Attorneys Can Do To Protect Themselves

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Negative SEO is a malicious practice where harmful optimization techniques are performed on a website deliberately (most often in the form of spammy inbound links). If you’ve never been affected […]

Adding Local SEO <br>To Your Marketing Strategy

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Adding Local SEO To Your Marketing Strategy A huge percentage of people no longer use traditional methods for finding local businesses online. Today the go-to tool for research about products […]

Key Online Search <br>Strategies To Get New Clients

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Key Online Search Strategies To Get New Clients Some of the most recent data shows that about 85% of consumers use the internet to find local businesses (like local law […]

Top 7 Internet Marketing Mistakes <br>Law Firms Need To Avoid

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I’ve worked with dozens of attorneys helping to enhance their online presence and market their firms. I’ve also studied many more and it isn’t uncommon to see lawyers (often busy […]